Letter G

GA4 - Google Analytics 4, event-based analytics, replacing Universal Analytics in 2023. It is built around events, not sessions and page views.

Gemini is a multimodal LLM from Google DeepMind, built into Search, Workspace and Android.

GEO - optimization of content for citation in AI responses (ChatGPT, Perplexity, AI Overview). A New Layer of SEO: The goal is to become a source, not a link.

Geo-targeting - displaying advertising to users in specified geographic areas: country, city, radius from a point on the map.

GigaChat is an LLM from Sberbank with a Russian API, available without a VPN and complies with the requirements of the Federal Law on personal data.

Go-to-Market (GTM) is a plan for bringing a product to market: who we sell to, through what channels, with what message and in what sequence.

GPT is the transformer architecture from OpenAI on which ChatGPT and most commercial LLMs are built.

Growth Loop is a self-sustaining cycle, where each new user creates the conditions for attracting the next one.

GRP - total placement rating: reach as a percentage of the target audience, multiplied by the average contact frequency.

GTM (Google Tag Manager) is a container for managing all counters and pixels on a website without editing the code every time it changes.

GTM strategy is a plan for bringing a product to market: to whom we sell, through what channels, at what price and how they will find out about it.