Daniil Pustovalov

DaniilPustovalov

Marketing · AI tools · Training

Hiring a marketer? Explore my experience, case studies and resume. Let's discuss your team's goals and where I can help.

Discuss a project

Projects and consultations · Da Nang, Vietnam · UTC+7

VK post reach · COLIZEUM, Russia, 2023
82.4M
ID Store sales over 9 months
+25%
content production cost · MM AI Trading
−40%
years of experience in digital
9

Where I built digital systems

2021 — 2026

  • COLIZEUM
  • NEMIFIST
  • EZ KATKA
  • HYPERPC
  • MM AI Trading
  • ID Store
  • Eighteeth Dental
  • ARUM Trade
  • Moscow Government

Previously · 2016 – 2020

Brand content · photography · collaborations

  • Black Star Wear
  • Eljay × Defend Paris
  • Bud × Super Bowl
  • Rosa Khutor
  • Klinskoye
  • Moscow Metropolitan
  • Mosmetrostroy
  • Moscow City Duma
  • Federal Agency for Tourism
  • TikTok RF
  • ARUM Capital
  • VK · Clips Ambassador

Experience across six industries

Projects, tasks and results in various fields - from commercial products to events and city communications.

Gaming and esports

Social media, creator partnerships, tournaments and paid acquisition for arena networks and PC manufacturers.

82.4M

COLIZEUM VK post reach, 2023

Projects and results

RUB 124M — revenue of the entire EZ KATKA network for 2024

COLIZEUM · EZ KATKA · NEMIFIST · HYPERPC

View cases

E-commerce

Lead-generation workflows, Google Ads and Meta Ads channel planning, and measurement from the ad click to a qualified lead or sale.

+25%

ID Store sales over 9 months

Projects and results

+30% — lead-to-sale conversion

ID Store · Zhmi Nogami

View cases

MedTech and clinics

Paid acquisition for dental and health businesses with longer sales cycles, supported by lead-generation pages.

−20%

CPC and CPL in the Eighteeth case

Projects and results

1,000+ — relevant subscribers

Eighteeth & FGM Dental · Mustanger · Face Wellness Scan

View cases

Fintech and investments

Product positioning, English-language content and AI production workflows for international businesses.

−40%

content costs in MM AI Trading

Projects and results

3 languages — communications at ARUM Capital

MM AI Trading · ARUM Capital · ARUM Trade

View cases

Concerts and festivals

Event and ticket-sales landing pages, from the initial brief to deployment and campaign support.

6

event landing pages on Next.js

Projects and results

Pol Punsh · Early Bird · Kosmonavtov.Net · Dream Fest · Divo Fest

View sites

Public sector and media

Government communications and filming: briefings, crisis communications, city projects.

2016 — 2017

Moscow Government, mos.ru

Projects and results

Moscow Government · Moscow City Duma · Metropolitan · Mosmetrostroy

Explore my experience

Experience and projects: from intern to CMO

2016 - 2026 · nine positions in Russia, Cyprus and the UAE. Roles, projects and results by year.

2025 — present

Digital Marketing Lead

Private Consulting · E-com & MedTech
  • ·ID Store: +25% sales over 9 months
  • ·Eighteeth Dental: −20% CPL
  • ·EdTech: 50 sales-qualified leads in the first month
2024 — 2025

Lead Marketer

MM AI Trading · UAE · Fintech
  • ·Product positioning and website structure from scratch
  • ·−40% content production costs with AI
  • ·Automated Telegram funnels
2023 — 2024

Chief Marketing Officer (CMO)

EZ KATKA · Up to 19 arenas in Moscow, St. Petersburg and other Russian cities
  • ·Network revenue: RUB 124 million in 2024
  • ·Customer base of 120,000
  • ·CAC −15%
  • ·Team of 5 people and standards for franchisees
2023 — 2024

Head of Social Media

Nemifist · Moscow · Custom PCs
  • ·Telegram channel: 0 → 50,000 subscribers
  • ·Senler: 1,022 leads at 12.56 RUB
  • ·Creator collaborations: Booster, Gordey and Instasamka
2022 — 2023

Head of Social Media

COLIZEUM · Moscow · Network of esports arenas
  • ·82.4 million VK post reach in 2023
  • ·17,000+ promotional purchases in 2 months (+110% y/y)
  • ·ROG: 442,000 promotional code activations
2021 — 2022

Head of Social Media

HYPERPC · Moscow · Gaming PCs
  • ·VK and YouTube - audiences up to 1 million subscribers
  • ·Viral competition with a reach of up to 7 million
  • ·Brand collaborations with Microsoft, NVIDIA, Intel and MSI
2018 — 2020

Growth Specialist

ARUM Capital · ARUM Trade · Fintech · 3 languages · Cyprus / Moscow
  • ·Managed Facebook, Instagram, VK and YouTube in 3 languages
  • ·Paid social, design, copy and in-house video production
  • ·Built HTML layouts for landing pages and website interfaces
  • ·Managed design and SEO work
2017 — 2020

Social media specialist, photographer and video producer

Brand Production · Moscow · freelance + projects
  • ·Photographed Eljay for the Defend Paris collection
  • ·Photographed Black Star Wear collections
  • ·Bud × Super Bowl: promotional posts
  • ·Rosa Khutor, Klinskoye, Freedom Motorcycle School
  • ·Official VK Clips ambassador
  • ·VK moderator in the “photo” category
  • ·Official TikTok projects in Russia (#professional, #TikTokTravel)
2016 — 2017

Communications specialist / event photographer

Moscow Government · mos.ru · Moscow City Duma · Moscow Metro
  • ·Briefings, press conferences, crisis communications
  • ·Filmed Moscow City Duma meetings
  • ·Covered the launch of the Moskva train and the opening of the Moscow Central Circle for Moscow Metro
  • ·Documented metro-station construction for Mosmetrostroy
  • ·Documented 2018 World Cup stadium projects for the Construction Department
  • ·Video production in Premiere Pro

Marketing systems, from strategy to execution

Strategy, paid acquisition, content and automation, with a clear scope and a plan for measuring results.

Performance & lead generation

Paid search, paid social and creator placements, with attribution and automated funnels. I track the cost of qualified leads and sales. For an international project, the channel plan can cover Google Ads, Meta Ads for Facebook and Instagram, and relevant creator placements. Historical case results below retain their original platforms.

+25%ID Store sales · Russia · 9 months

Tools and channels
  • Google Ads channel planning
  • Meta Ads: Facebook / Instagram
  • GA4 measurement planning
  • Lead qualification
  • Sales attribution
From ad click to sale
TrafficGoogle Ads · Meta Ads
LeadLanding page + offer
SaleSales attribution

Sales data feeds back into ad optimization.

Social media & content strategy

I build social channels from scratch, partner with creators and develop content and contests. I measure results from reach to qualified leads.

0 → 50K+NEMIFIST Telegram channel · Russia

Tools and channels
  • Instagram / Facebook / YouTube
  • Creator partnerships
  • Reels / Shorts
  • Content planning
  • Community management
Example: one topic, multiple formats
How to choose a product
BlogAnalysisSelection criteria
IGCarouselsComparison
ShortsVideoDemonstration

One idea, adapted to how people use each channel.

AI automation

I put AI to work in a defined marketing process: n8n funnels, creative production, voiceovers and Claude/GPT chatbots.

−40%content production costs · MM AI Trading

Tools and channels
  • n8n / Make
  • Claude Code
  • Veo 3.1 / Nano Banana Pro
  • ElevenLabs
  • Custom AI agents
Marketing Agent interface with campaign data and metrics
Marketing agent · advertising analytics and monitoringView project
Hiring a marketer?

Send the role, a few words about your company and its goals. We can discuss responsibilities and how we would work together.

Websites I build, from brief to deployment

Next.js, Tailwind and Vercel projects, including Elan Bridal’s B2B catalog for bridal boutiques in the US and Canada.

Put AI to work in your team

From a one-day workshop to ongoing support. We work with your team’s tasks, set up tools and measure the time they save.

Example training task

From meeting notes to a clear plan

01 / meeting notes

Before launch, we need to review the landing page, collect creatives and agree on a budget.

02 / tasks from notes

  1. 01Review the landing page
  2. 02Collect creatives
  3. 03Agree on the budget

Needs clarificationOwners and deadlines are missing from the notes.

Training example: check the output against the source material and flag missing facts.

Choose a training format

Are you studying on your own? Start with the free AI Practicum. The programs above are designed for teams.

Discovery call by appointmentA free 30-minute conversation to understand your team’s needs and decide whether I can help.

All programs

Learn it.
Try it. Use it.

Learn to use AI, develop advertising ideas and adapt practical documents to your projects.

AI supports everyday studio work while a person reviews the final decision
Free course93 lessons · 13 modules

AI Practicum

Give AI clear tasks, check its work, connect applications and build assistants for repeatable processes. Practice with a working studio case, then apply the approach to your own work.

4 practical tracks

  • Content and marketing
  • Online retail
  • Messages and meetings
  • Processes and automation

The course is free. Try the first lesson without an account, then sign in to save your answers and progress.

Check campaign economics before you launch

Start with cost per lead: adjust the budget, cost per click and conversion rate below. Open a calculator for a more detailed breakdown and a link you can share.

Move any slider: the result is recalculated immediately. Illustrative USD inputs, not historical currency conversions or market benchmarks.

Cost per lead
100 USD/lead
1 500
clicks per month
30
leads per month
ROAS, LTV/CAC, unit economics and break-evenAll 6 calculators
All tools: 39

A clear process, from brief to launch

Three steps to agree on the work, launch it and review the results. Start with an audit, agree the scope, then decide how to proceed.

  1. Step 130 min · free

    Discovery call

    A call on Zoom or your preferred platform to discuss your product, market, current funnel and quarterly goals.

    Brief
    • Business and product
    • Audience and goals
    • Budget and competitors
    Open sample brief · DOCX

    OutputA clear brief and an honest assessment of whether I can help

  2. Step 23–5 business days

    Audit & plan

    A review of your ads, landing pages, analytics and competitors, followed by a 90-day action plan.

    Plan outline
    • Goals and audience
    • Channels and budget
    • KPIs and timeline
    Open plan template · XLSX

    OutputA PDF and Notion plan with metrics, test ideas and a budget forecast

  3. Step 31 month or longer

    Launch & scale

    Execute the plan through paid acquisition, social media and AI automation, with weekly reports and ongoing communication.

    Dashboard
    • Funnel
    • Unit economics
    • Finance and team
    Open dashboard template · XLSX

    OutputProgress against agreed metrics and regular check-ins

Let’s discuss a role or project

For a job opportunity, send the company name, role and job description link. For a project, tell me what you need help with. Leave your contact details below or reach out directly.

Send a message

Share your email or WhatsApp number and briefly describe the role or project. Telegram is optional.

Prefer to write directly? dpustovalov.work@gmail.com or WhatsApp.

Email
dpustovalov.work@gmail.com
WhatsApp
+7 (910) 487-17-48
Telegram
@dipustovalov