Letter O

OKR is an Intel/Google goal-setting system: an ambitious goal + 3–5 measurable results that prove its achievement.

Omnichannel is a unified customer experience at all touch points: website, social network, bot, offline connected, the client is “recognized” in any channel.

Onboarding is the process of initial activation of a new user: from registration to the first key action that confirms the value of the product.

Open-source LLM - open language models (Llama 3, Mistral, Qwen) for launching without dependence on the API.

ORD is an advertising data operator, an accredited intermediary between the advertiser and the state registry ERIR.

OTS is the number of possible contacts with advertising over a period: how many times it will theoretically come into people’s field of view.