Letter T

TAM/SAM/SOM - three levels of market assessment: the entire market (TAM), the accessible part (SAM), the actually achievable share (SOM). Base for goals and budget.

Temperature is a parameter from 0 to 2 that controls the randomness of LLM responses: 0 - deterministic, 2 - chaotic.

TGStat is a Telegram channel analytics service, the de facto market standard for media kits and channel checking.

A thread is a series of related posts in one context (Twitter/X, Telegram), united by a topic or answers.

Tokens are pieces of text that LLM operates with. They calculate both the context window and the cost of the API. Russian text “eats” more tokens.

Tone of Voice - how the brand speaks: vocabulary, intonation, what it allows itself and what it doesn’t. Makes communication recognizable without a logo.

Top-p and Top-k are LLM sampling parameters that limit the pool of candidate tokens for generation.

Tripwire is an inexpensive first product (from RUB 100–500) that turns a lead into a buyer. The goal is not profit, but the first transaction.