To the glossary
Alphabetical index
Letter W
3 terms starting with the letter W — author's definitions with examples and FAQ.
Webvisor
Analytics
Webvisor is a Yandex Metrica tool for recording user sessions: literally a video of how a person walked around the site.
Whitelist / Blacklist
Performance
Whitelist/Blacklist - lists of allowed or blocked advertising platforms to control the quality of traffic.
Win-back
Funnel
Win-back is a campaign to return lost customers or unsubscribed leads through a personalized offer at the right time.
Move to another letter