Marketer's Tools

The cost of a targeted action with benchmarks for 9 niches and a what-if slider for conversion.

spend ÷ actions

Cost of one lead. Separately for B2B SaaS, B2B services, local business, EdTech.

spend ÷ leads

Three metrics on one page. ROAS benchmarks for e-com, FMCG, services niches.

revenue ÷ spend

LTV/CAC ratio + payback period in months. Why “3:1” is a myth for the Russian Federation.

LTV ÷ CAC

CM1, CM2, contribution margin %. You see where the leak is before the agency does.

revenue − COGS − CAC

Advertising break-even point for your margin. ROAS 4x may be a loss.

100 ÷ margin%

How much money is needed to get N leads: breakdown by channels and checking whether there is enough demand in the niche.

One text - and you can immediately see which fields it fits into: Direct, Telegram, Telegram Ads. With links to documentation.

Five offer formulations using different formulas, with an analysis of which one works at which stage of demand.

Insert ad text to get a list of specific problems by priority, rather than general advice.

Ten titles of the first screen on different mechanics, with an analysis of what everyone risks.

Describe the page screens - get a list of holes by priority: where a person gets lost and why.

Content plan for a month for your niche and platform, with headings and tasks for each post.

Dividing the audience into segments with pain points, objections and channels where to look for them.

Card for the marketplace: title, bullet points and description from the characteristics, without fictitious properties.

Insert agency quote - get red flags and a list of what to ask before signing.

Insert an agency report and get a list of what's missing and questions to ask.

According to the description of the business and the task: what role will fill it, what to write in the vacancy and what to ask at the interview.

Describe the stages and numbers - you will see at which transition money is lost and what to fix first.

From the description of the page and the problem - a queue of hypotheses based on potential, indicating what to measure and how long to wait.

Insert customer reviews - get recurring themes, objections for copywriting and what to fix in the product.

A script for a series of letters for a purpose: topic, task and content of each, with intervals and exit conditions.

Removes paperwork, water and traces of AI. Shows edits line by line rather than displaying different text.

Title and description for the page, with length calculation and options for different intent.

It will break down the list of requests by intent and page and show where you compete with yourself.

It will check whether your page can be cited in the neural network’s response and what needs to be changed for this.

Describe yourself and your competitor - get the axes along which you are really different, and those where it is useless to argue.

It will lay out the market along its axes, show occupied cells and free ones, where you can be seen.

A guide for talking with a client: questions about past behavior, not about a hypothetical future.

Insert a list of links - it will find discrepancies, duplicates and something that will ruin the report in analytics.

A letter for a specific addressee: the first two lines are about him, a request that can be answered in one word.

From the offer and the audience - the order of the screens with each task and what should be on it.

A task for the performer with acceptance criteria, boundaries of edits and what is considered a pass.

A public response that is written for future readers, and not to argue with the author.

Hook for the first three seconds, storyboard for seconds and text on the screen vertically.

From an article, case study or news - a post for the platform, with one thought and its own angle.

One layout size - and you can immediately see which Direct placements it goes to. Table of blocks, video requirements, links to documentation.

Eight questions about the project - a ready-made document for the contractor. What you don’t know will end up in the “clarify” section, but will not be invented.

Collect a link, check someone else’s for errors and mark up a pack right away - with presets for Direct, VK Ads and Telegram Ads.