Letter E

Embeddings are a representation of text as a vector of numbers, where texts with similar meanings lie side by side. The basis of semantic search and RAG.

End-to-end analytics - a combination of advertising, website and CRM in one chain: you can see not only clicks and leads, but also revenue before a specific ad.

Engagement - audience involvement: likes, comments, reposts, saves, time on content. Main SMM metric.

Engagement Rate (ER) - involvement ÷ reach × 100%. Shows the quality of the audience: a small channel with an ER of 8% is stronger than a large one with an ER of 0.5%.

ERID is a unique advertising marking token assigned by ORD. Mandatory for all paid placements in Russia from 2023.

ERR - engagement relative to post reach: (reactions + comments + reposts) ÷ reach × 100%.

Evergreen funnel is an automatic funnel that works continuously without reference to a launch date, unlike campaigns with a sales window.