Letter N

n8n is an automation designer: you connect services and AI into working scenarios without code. The basis of marketing auto-funnels and AI agents.

Naming is the development of a name for a brand, product or service, taking into account semantics, phonics, memorability and registration.

Nano Banana is an image generation model from kie.ai that I use to create blog covers.

Negative keywords are a list of queries for which the ad is not shown. They clean traffic in Yandex Direct and reduce CPL.

North Star Metric is the only metric that reflects the real value of the product to the user, and not the activity of the team.

NPS (Net Promoter Score) is a loyalty index based on one question “would you recommend us from 0 to 10.” Promoters minus critics.

NRR is net revenue retention: how much money the same cohort of clients brings in a year later, taking into account churn, upgrades and downgrades.