Daniil Pustovalov

Growth & Performance Marketer

Da Nang, Vietnam · UTC+7·EN C1

Nine years in digital marketing: strategy, paid acquisition, content and team leadership. My work spans e-commerce, clinics, fintech, events and gaming — from government communications in Moscow to leading marketing for the EZ KATKA arena network. I build landing pages and use AI where it solves a specific business problem.

9 years

in digital

82.4M

post reach VK · COLIZEUM, 2023

124 million RUB

turnover of the entire EZ KATKA network for 2024

−40%

content costs

From the press service
to marketing management

Filming and editing, community and performance, marketing management for a network of 19 arenas. Now - projects, consultations and audits on performance, SMM and AI automation.

2025 — present

Private Consulting

Digital Marketing Lead

E-com & MedTech

ID Store: +25% sales for 9 months
Eighteeth Dental: −20% CPL
EdTech: 50 SQL for the first month

2024 — 2025

MM AI Trading

Lead Marketer

UAE · Fintech

Product structure from scratch
−40% of costs through AI
Auto funnels in TG

Since 2024, I have been introducing AI into the production marketing cycle. The working stack includes Veo 3.1, Nano Banana Pro, Claude Code, ElevenLabs and n8n.

Read the case study

2023 — 2024

EZ KATKA

Chief Marketing Officer (CMO)

network of up to 19 arenas Moscow, St. Petersburg, regions

Turnover of the entire network is 124 million RUB for 2024
Base of 120 thousand clients
CAC −15%
Team of 5 people and standards for franchisees

Marketing management for a network of 19 eSports arenas. The network’s turnover for 2024 is 124 million rubles.

Read the case study

2023 — 2024

Nemifist

Head of SMM

Moscow · Custom PCs

TG channel 0 → 50 thousand
Senler: 1,022 leads at 12.56 RUB
Booster, Gordey, Instasamka

The Telegram channel grew from zero to 50 thousand subscribers; Senler funnel collected 1,022 leads.

2022 — 2023

COLIZEUM

Head of SMM

Moscow · Network of eSports arenas

82.4 million VK post reach in 2023
17 thousand+ promotional purchases in 2 months (+110% y/y)
ROG: 442 thousand promotional code activations

The ROG CS2 tournament brought together more than 1000 teams.

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2021 — 2022

HYPERPC

Head of SMM

Moscow · Gaming PCs

VK and YouTube - audiences up to 1 million subscribers
Viral competition with a reach of up to 7 million
Collabs with Microsoft, NVIDIA, Intel, MSI

The largest manufacturer of gaming PCs in Russia.

Read the case study

2018 — 2020

ARUM Capital · ARUM Trade

Growth Specialist

Fintech · 3 languages · Cyprus / Moscow

Maintaining FB / IG / VK / YouTube in 3 languages
Target, design, copy, in-house video production
HTML layout of landing pages and site interface
Designer and SEO management

2017 — 2020

Brand Production

SMM specialist, photographer, video producer

Moscow · freelance + projects

Shooting Eljay for the Defend Paris collection
Shooting Black Star Wear collections
Bud × SuperBowl: Promotional Posts
Rosa Khutor, Klinskoye, Freedom Motorcycle School
Official ambassador of Clips on VK
VK moderator in the “photo” category
Official TikTok videos of the Russian Federation (#professional, #TikTokTravel)

2016 — 2017

Moscow Government

Communications specialist / event photographer

mos.ru · City Duma · Metropolitan

Briefings, press conferences, anti-crisis communications
Filming meetings of the Moscow City Duma
Launch of the Moscow train and opening of the MCC for the Metro
Metro stations under construction for Mosmetrostroy
World Cup 2018 stadiums for the Construction Department
Video production in Premiere Pro

I started as a press office intern, writing briefings for deputy ministers and editing under pressure. It taught me to write concisely, check facts and get to the point.

Brand production · 2016 — 2020

Before performance marketing there was photography, video shooting, and SMM of iconic brands. This base is why I understand production from the set to the advertising report.

Roles in platforms

VK · 2020 — 2022

Official Ambassador of Clips

One of the 30 first format ambassadors at the launch of VK Clips

VK · 2019 — 2020

Moderator of the "Photo" category

Curation of professional photo communities of the platform

TikTok · 2020 — 2021

Participant of official projects

Challenge #professional, project #TikTokTravel (trip to St. Petersburg from the platform)

Significant projects of this era

Black Star WearEljay × Defend ParisBud × SuperBowlRosa KhutorKlinskoyeMoscow MetropolitanMosmetrostroyMoscow City DumaFederal Agency for TourismTikTok RFARUM CapitalVK · Ambassador Clips

During these years, he photographed Eldzhey for Defend Paris and the Black Star collection, prepared advertising publications for Bud × SuperBowl, worked at the opening of the MCC and photographed the stadiums of the 2018 World Cup. Managed social networks for ARUM Capital in three languages. This experience helps guide content from filming and editing to launch and evaluation of the result.