Letter V

Osterwalder’s tool: two circles - a client profile and a value map, with the desired “fit” between them.

Vector DB is a database for storing embeddings and searching by semantic proximity, the basis of RAG systems.

Veo is Google's generative video model: a video from a text description with sound. Replaces part of video production for advertising and social networks.

Vibe coding is the creation of software by describing a task to an AI agent in natural language, without manual code. This is how a marketer collects landing pages and bots himself.

Viewability - the proportion of impressions during which the banner was actually visible: ≥50% of the screen area for ≥1 second (MRC standard).

Virality is the organic distribution of content by users without an advertising budget.

VK Clips is a short vertical video format within the VK ecosystem, similar to TikTok and Instagram Reels.