Letter F

Zero-shot - you ask without examples. Few-shot - you give the model 2-5 examples of “input → output”, and it copies the pattern. The simplest way to improve quality.

Fine-tuning - additional training of a ready-made LLM using your own data to a stable style or format. Expensive; For a marketer, a prompt and examples are often enough.

First-party Data - data collected directly from your audience: email databases, CRM, purchase history, behavior on the site. Do not depend on third parties.

Flight - a period of continuous advertising, limited by dates; flying is a strategy of alternating such periods with pauses.

Flywheel is Bezos's flywheel: a closed, self-reinforcing cycle, where each element feeds the next and spins the entire mechanism.

Founder-led Marketing - promotion through the personal brand and communication of the founder as the main marketing channel of the company.

Frequency Cap - limiting the number of impressions to one user per period. Prevents audience burnout and banner blindness.

Function Calling is a mechanism that allows LLM to call external APIs and tools within a conversation.

Funnel - the customer’s path from the first contact to the purchase: awareness → interest → consideration → decision → action.