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Marketer Templates

Templates for marketers - 2026

Twenty-four editable marketing templates in English: XLSX spreadsheets and DOCX briefs. Includes worked examples, formulas and instructions. Original examples retain Russian advertising channels and RUB budgets; adapt them to your market and currency.

Performance · XLSX
Media plan
XLSX with tabs: goals, audience, channels, monthly budget, KPI, calendar.
marketing-plan-2026.xlsx · 13 KB
Strategy · DOCX
Marketing Brief
DOCX brief with 22 questions: business, product, audience, goals, budget, competitors.
brief-marketing-2026.docx · 37 KB
Landing · DOCX
Technical specifications for landing page
DOCX-TK: offer, structure of 9 sections, CTA, design and technical requirements.
landing-tz-2026.docx · 38 KB
SMM · XLSX
SMM content plan
XLSX plan: content category planner of 8 headings, weekly calendar, channel metrics.
content-plan-smm-2026.xlsx · 9 KB
Unit economics · XLSX
KPI dashboard
XLSX with agency metrics: CAC, LTV, ARR, NRR, churn, NPS, utilization.
kpi-dashboard-agency-2026.xlsx · 10 KB
Lead-gen · DOCX
Cold emails
DOCX with 5 ready-made letters for B2B SaaS, B2B services, agencies, freelancers, MedTech.
cold-email-script-2026.docx · 39 KB
Performance · XLSX
Annual media plan
XLSX for 12 months: budget grid by channel, quarters, plan-actual, seasonality, reserve.
mediaplan-godovoy-2026.xlsx · 12 KB
Event · XLSX
Event media plan
XLSX for a forum, conference or opening: three phases, channels with coverage, day X, analysis after.
mediaplan-meropriyatie-2026.xlsx · 12 KB
Offline · XLSX
Offline media plan
XLSX for radio, outdoor and press: checkerboard of outputs, GRP and OTS, five ways to measure the effect.
mediaplan-offline-2026.xlsx · 11 KB
PR · XLSX
Press office media plan
XLSX for working with the media: calendar of news events, database of publications, pitch statuses, outputs, report.
mediaplan-press-sluzhba-2026.xlsx · 11 KB
SMM · XLSX
Categories SMM
XLSX: 12 categories, 8 niches, a matrix of shares and a form of your own mix with checking the amount.
rubrikator-smm-2026.xlsx · 12 KB
SMM · XLSX
Crops in Telegram
XLSX for purchasing from bloggers: CPM and subscriber price with formulas, checklist for checking the channel.
mediaplan-posevy-2026.xlsx · 11 KB
Career · DOCX
Portfolio assignments
DOCX with 7 tasks that are done without clients, NDA and access to other people's data.
portfolio-zadaniya-2026.docx · 38 KB
Website · DOCX
Brief for the site
DOCX with 24 questions: site task, audience, offer, structure, design, integrations, deadlines.
brief-site-2026.docx · 38 KB
Design · DOCX
Design brief
DOCX with 20 questions for logo, corporate identity and creatives: task, references, formats, circles of edits.
brief-design-2026.docx · 37 KB
SMM · DOCX
Brief for SMM
DOCX with 22 questions: goal, metric, tone, who provides the invoice, who responds to comments, whose accesses.
brief-smm-2026.docx · 38 KB
Video · DOCX
Brief for the video
DOCX with 21 questions: timing, script, location, music rights, labeling, acceptance.
brief-video-2026.docx · 38 KB
SMM · XLSX
Instagram content plan
XLSX for 30 days with arranged categories, a separate story grid and a sheet of metrics.
content-plan-instagram-2026.xlsx · 11 KB
SMM · XLSX
VK content plan
XLSX for the VK community: monthly grid, separate sheet of Clips, analysis of platform formats.
content-plan-vk-2026.xlsx · 11 KB
SMM · XLSX
Calendar for 2026
Blank calendar grid for the entire year 2026: 365 lines with days of the week, reference points, fact sheet.
content-plan-calendar-2026.xlsx · 18 KB
Analytics · XLSX
Cohorts
XLSX with live formulas: inserted an upload and got retention and revenue triangles.
kogorty-2026.xlsx · 32 KB
SMM · XLSX
Monthly content plan
XLSX for 31 days: calendar, content category planner with shares and fact sheet by coverage.
content-plan-month-2026.xlsx · 13 KB
SMM · XLSX
Competitors on social networks
XLSX for 5-7 competitors: channel metrics, ER, sample deviation and evaluation with weights.
analiz-konkurentov-smm-2026.xlsx · 12 KB
SMM · DOCX
TK for blogger
DOCX into eight sections: task, stop words, marking and erid, which is considered to be the submission of the work.
tz-blogeru-2026.docx · 38 KB
Why no email form?

Email-gate before downloading the template in 2026 is a throwback. I myself every time I drop the tab when I see “leave your email and we’ll send it to you” file” and go looking for the same template in the Telegram channel without the form. Download here is a direct link <a href download>, no redirects, no trackers on the CTA button. I close the lead gene with content - if the template came in handy, you'll come back for the next one.

All files are generated by Python scripts in site repositories, each has a “Cover” sheet with authorship and license CC BY 4.0. Can be improved include in the internal processes of the agency, put a logo client - the only license condition: link to the source, if the template is published as part of someone else's material.

If the template in your niche does not match reality, write to Telegram or on dipustovalov@yandex.ru. For every sent I look at the comment with my hands: if the edit makes sense, I’ll add it to next template release.