Work with me

Paid acquisition · lead quality · attribution

Performance marketing & lead generation

I help connect paid search, paid social and creator placements to qualified leads and sales. Start with a clear brief, agree how to measure the funnel, then use the results to decide what to test next.

Discuss your project

When this work is useful

You have a product and a sales process, but need a clearer connection between acquisition and business results. Perhaps campaigns bring inquiries that sales cannot qualify, reporting uses conflicting lead counts, or you need a channel plan before committing more ad spend. We can define the work around that specific decision.

From brief to campaign decisions

  1. 01

    Agree on a qualified lead

    Start with the product, audience and sales process. Define what makes an inquiry useful, which statuses sales will record and when a lead becomes a customer.

    Working output

    A brief with lead definitions, the decision owner and agreed measures.

  2. 02

    Connect the channel plan to the funnel

    For a US or Canadian project, the plan can cover Google Ads, Meta Ads and relevant creator placements. Review the offer and landing page alongside the campaign; include GA4 measurement planning and the handoff to sales.

    Working output

    A channel and test plan with a budget forecast, measurement needs and priorities.

  3. 03

    Review cost and lead quality together

    Compare ad spend, inquiries, qualified leads and sales over the same period. Check duplicates and unresolved statuses before changing the budget. A cheaper inquiry is useful only if it fits the agreed qualification criteria.

    Working output

    A reporting view with definitions, open questions and the next campaign decisions.

  4. 04

    Use sales feedback in the next test

    Review which messages and sources bring relevant inquiries. Agree what to change in targeting, creative, the landing page or follow-up, then track the next test against the same definitions.

    Working output

    Weekly reports and a prioritized action list within the agreed project scope.

The audit, implementation tasks, reporting and access requirements are agreed before work starts. Channel selection follows the product, market and available evidence.

Relevant experience

These historical projects show the work behind the service. Their original markets and platforms are retained; each case explains the source and limits of its reported figures.

ID Store · Russia

Electronics retail: Telegram qualification and automated funnels, sales follow-up, Yandex Direct and VK Ads campaign work.

Read the ID Store case

Eighteeth & FGM Dental

Dental equipment: professional audiences, paid acquisition and landing page work. The case records the original mix of VK Ads, Yandex Direct and Google Ads.

Read the dental marketing case

Hiring for a role? View my experience and resume or discuss the position.

Prepare for the discussion

Tell me where the funnel gets stuck

Send your product or website, target market, current channels and the decision you need help making. If you have a reporting or lead-quality problem, describe which counts or statuses disagree.

Discuss the scope