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Analysis of the contractor's report

Insert a report from an agency or marketer. The tool will find where the activity is shown instead of the result, what numbers are missing for output and what to ask on the next call.

Briefly

A report without a solutions column is an archive of numbers. The tool checks whether the report can be used to make a decision: it separates the description of the work from its effect, shows which comparisons are missing, and checks the report against your sales figures. The output is questions that cannot be answered in general terms.

AI answers are free, but limited by the overall site limit. If the limit is reached, come back later: repeated clicks will not speed up the response.

Fill in: report text, what was the goal?

A report without a solutions column is an archive of numbers

A good report answers one question: what are we changing next week and why. A bad report answers another: what were we doing. The second type is recognized by perfective verbs - collected, configured, optimized, carried out. Neither of them say what happened to the money.

Therefore, parsing separates the activity from the result and, for each row of the activity, asks what number it should have turned into. The semantic core has been assembled - and what happened to the traffic for these queries. The creatives have been updated - and what happened to the CTR and the application price.

The second common defect is lack of comparison. A figure without comparison with the previous period and with the plan does not mean anything: there are 40 applications, and this could be a failure or a record. The report must be compared with both at the same time, because growth compared to last month if the plan fails is still a failure.

What the tool intentionally doesn't do

Does not insert numbers, deadlines, benchmarks and names of companies that did not exist in your input. If the output requires a number that you did not provide, in the answer will be marked “to clarify” rather than a plausible number. This limitation is worth in the system prompt and works against the main property of language models: It’s difficult to complete what’s missing.

The request text is sent to the AI provider, and the response is returned to the browser. The site does not save these texts in the database. To limit expenses separately the number of requests and the anonymized connection identifier are taken into account. If the free limit is reached, the tool will offer to come back later.

Questions

Will the tool tell me if my contractor is doing a good job?
No. Based on the report, it is impossible to distinguish bad work from a bad report: a strong specialist can write unclearly, while a weak one can write beautifully. The output of the tool is always about the report: is it possible to make a decision based on it. If not, you will receive a list of questions, the answers to which will already show the work.
Why is he asking my sales figures?
To compare the report with reality. The most valuable discrepancy looks like this: there are more applications in the report, but revenue has not changed. This means that something else has increased - the quality of leads has dropped, or applications do not reach the sales department. Without your numbers this discrepancy is not visible.
Will he compare my numbers to the market?
No, the tool does not set benchmarks: it does not know your niche, region and product, and a plausible number here is more harmful than emptiness. Industry benchmarks are located separately, in the benchmarks section, where the origin of each table is indicated.
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