Creative sizes
One size of the layout - and you can immediately see which placements it goes to and where it won’t go. With reference to official requirements and the date of reconciliation for each line.
Enter the layout size - I’ll show you which Yandex Direct placements it goes to passes, and in which it doesn’t.
Why is a design rejected more often because of weight than because of size?
The size in pixels of Direct is set softly: almost everywhere it is “from 450 for each side” or the range from 1080 to 5000. It’s hard to miss here. But the weight file differs between placements more than eighty times, from 120 KB for a search banner up to 10 MB for a performance campaign, and this is the rule in The brief is usually not written to the designer at all.
Practical consequence: you cannot take a photo under a search banner and give it as is. 240 × 400 in 120 KB - this is a compression job built into into the layout in advance, and not “shrink it before loading.”
Images by Placement
| Where is it shown? | Size | Format | Weight |
|---|---|---|---|
| Text and graphic ads in the Unified Performance Campaign | from 450 on each side | JPG, PNG, GIF | 10 MB |
| Promotion of applications in the Unified Performance Campaign | from 1080 | JPG, PNG | 10 MB |
| Promoting apps in the Campaign Wizard | from 1080 | JPG, PNG | 4 MB |
| Campaign wizard for website promotion | from 450 × 450 | JPG, PNG, GIF | 4 MB |
| Product campaign | from 450 × 450 | JPG, PNG, GIF | 4 MB |
| Search banner | 240 × 400 | JPG, PNG, GIF | 120 KB |
| New Browser Tab (media with fixed CPM) | 1456 × 180 | JPG, PNG, GIF | 1 MB |
| Premium banner on search (media with fixed CPM) | 640 × 268 | JPG, PNG, GIF | 1 MB |
Source: Yandex Direct technical requirements, verified 08.09.2026.
Advertising units and creatives for dense screens
The HTML5 banner must exactly match the block size. Graphic creative you can draw two or three times larger - here are the ready-made values so that don't count in your head.
| Block | Creative ×2 or ×3 |
|---|---|
| 160 × 600 | 320×1200 or 480×1800 |
| 240 × 400 | 480×800 or 720×1200 |
| 240 × 600 | 480×1200 or 720×1800 |
| 300 × 250 | 600×500 or 900×750 |
| 300 × 300 | 600×600 or 900×900 |
| 300 × 500 | 600 × 1000 or 900 × 1500 |
| 300 × 600 | 600 × 1200 or 900 × 1800 |
| 320 × 50 | 640×100 or 960×150 |
| 320 × 100 | 640×200 or 960×300 |
| 320 × 480 | 640×960 or 960×1440 |
| 336 × 280 | 672×560 or 1008×840 |
| 480 × 320 | 960×640 or 1440×960 |
| 728 × 90 | 1456 × 180 or 2184 × 270 |
| 970 × 250 | 1940×500 or 2910×750 |
| 1000 × 120 | 2000×240 or 3000×360 |
Video
Unified performance campaign, app promotion, video about the store, media campaigns
- Format: MP4, WebM, MOV, QT, FLV, AVI, no more 100 MB
- Duration from 5 up to 60 s, from 20 fps
- Aspect Ratio: 16 : 9, 1 : 1, 9 : 16
- Resolution: minimum 360p, recommended 1080p
- unskippable video - only up to 15 s; video banner - only 16:9. Codecs H.264, VP6F, VP8, Theora, one video track, audio 44 kHz / 16 Kbps stereo
Video about a product in a performance and product campaign from the feed
- Format: MP4, no more 100 MB
- Duration from 5 up to 45 s, from 20 fps
- Aspect Ratio: 16 : 9, 1 : 1, 9 : 16
- Resolution: minimum 360p, recommended 1080p
What's not here and why
This is also part of the page. An honest list of spaces is more useful than a table, collected from blogs.
- VK Advertising — help ads.vk.ru gives 404 for direct links and is rendered on the client, it was not possible to subtract it verbatim. I’ll add it along with the date of reconciliation when I open the source.
- Telegram Ads — promote.tgads.info answers 526. The numbers for formats in blogs differ from each other, and a rejected creative costs more than a missing line in the table.
- Wildberries and Ozon — product cards have already been rejected for the same reason in the symbol counter: sites are closed for verification, and an incorrect size costs the seller a rejected card.