Vibe coding

Vibe coding is the creation of software by describing a task to an AI agent in natural language. You say what should happen, the agent writes and edits the code, and you check the result. Manual coding is becoming a thing of the past.

For a marketer, vibe coding is about independence. A landing page for a campaign, a Telegram bot, automation of reports, a parser - things that previously meant “assign a task to a developer and wait” are now assembled by ourselves in hours. Not “instead of developers,” but our own development for tasks that never reached the contractor due to their smallness.

An important caveat: vibe coding does not replace understanding what you are doing. The agent writes the code, but no one takes the responsibility of making decisions and checking the results. This is exactly how I collect landing pages and bots on Claude Code - about this experience article about a marketer who writes websites.