SMM
Social networks, content, influencers. UGC, reach, engagement rate, reels, community management - everything about organics in Telegram, VK, Instagram.
Engagement - audience involvement: likes, comments, reposts, saves, time on content. Main SMM metric.
SMM (Social Media Marketing) - promotion in social networks through content, influencers, advertising and community management.
Reach is the number of unique people who saw the content. Not to be confused with impressions: one person can give 5 impressions, but reach counts that person only once.
UGC (user-generated content) is content created by clients themselves: reviews, unboxings, photos. Cheaper to produce and more credible.
Influencer marketing - promotion through bloggers. In Russia 2026, the main platforms are Telegram and VK, payment is increasingly based on results, not per post.
Engagement Rate (ER) - involvement ÷ reach × 100%. Shows the quality of the audience: a small channel with an ER of 8% is stronger than a large one with an ER of 0.5%.
Reels and Shorts are short vertical videos. The main format of organic reach 2026: algorithms distribute them to a cold audience for free.
Community management - working with the audience in comments, chats, private messages: responses, moderation, tone. Retains audience between posts.
Content marketing is attraction through useful content instead of direct advertising: articles, videos, newsletters. It takes a long time to start, but does not depend on advertising auction bids.
ERR - engagement relative to post reach: (reactions + comments + reposts) ÷ reach × 100%.
TGStat is a Telegram channel analytics service, the de facto market standard for media kits and channel checking.
VK Clips is a short vertical video format within the VK ecosystem, similar to TikTok and Instagram Reels.
Carousel - a post with scrolling of several images or slides; increases the time of interaction with the publication.
Stories - vertical content for 15–60 seconds, disappearing after 24 hours; format with the highest visibility in feeds.
Pin - a pinned post at the top of a channel or group; also a unit of content on Pinterest.
Virality is the organic distribution of content by users without an advertising budget.
Challenge is a viral mechanic with a call to repeat the action and tag other participants or subscribers.
Podcast - audio or video format with regular releases on one topic; content marketing channel with high audience loyalty.
A thread is a series of related posts in one context (Twitter/X, Telegram), united by a topic or answers.