SMM

SMM - Social Media Marketing, promotion on social networks. Includes: content strategy, community management, influencer marketing, contest mechanics, advertising on social networks.

In my practice, SMM is not “keeping an account”. This is the system: - Content grid (plan of posts for the month ahead by formats and topics) - Influencer partnerships (barter or paid integrations) - Contest mechanics (for growth spurts) - Community management (comments, personal messages, sentiment monitoring) - Analytics (subscriber growth, engagement, website traffic, leads)

Cases from my practice: - NEMIFIST: TG channel from zero to 50,000+ subscribers; Senler funnel - 1,022 leads at 12.56 ₽. Case analysis. - COLIZEUM: 82.4 million cumulative post reach across VK communities from 01.01–14.12.2023 (not unique people). ROG x COLIZEUM tournament: 1000+ teams from 400 arenas. - EZ KATKA: network of up to 19 arenas, VK community up to 50,000 subscribers.

The main rule of SMM is never to conduct “social networks for the sake of social networks.” Each channel should have a measurable KPI: leads in the bot, website visits, leads, revenue. Without this, SMM turns into “post pretty pictures and hope.”