ORD
ORD is an advertising data operator, an accredited intermediary between the advertiser and the state registry ERIR.
ORD is an Advertising Data Operator, an organization accredited by Roskomnadzor that receives data on advertising placements and transfers them to the unified state register ERIR. The following ORDs operate: MTS Marketologist, Yandex ORD, VK ORD, Ozon ORD, Media Scout, First ORD, ADALYTICA.
The workflow is simple: you place an advertisement → go to the ORD → register the placement → receive an ERID → paste the ERID on the ad → at the end of the month, close the report in the ORD. The fine for violating the chain is up to RUB 500,000 for legal entities.
In projects, I most often work through VK ORD (it’s free and directly built into VK Ads) and Yandex ORD for campaigns in Direct. Media Scout is convenient for seeding on Telegram - it has mass registration via API. The difference between ORD is not fundamental; they all transmit data to one ERIR.
The main problem of ORD is retrospective edits. If you incorrectly indicated the type of agreement or the counterparty's TIN, correcting this after the closure of the act is extremely painful. For this purpose, I made a checklist template that is filled out even before the start of the campaign.
Frequently asked questions about ORD
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