SMM
SMM strategies, influencer marketing, Telegram channels from scratch. Real cases NEMIFIST, COLIZEUM, EZ KATKA.
TGStat and Telegram channel analytics: what to watch before purchasing advertising
External Telegram analytics shows what is not visible from inside the channel: growth dynamics, the real reach of publications and advertising history. I figure out what numbers to check before purchasing, how to recognize cheating, and how external data differs from the owner’s statistics.
VK Clips 2026: CTR standards, coverage and what really attracts impressions
Clips are the only VK format that provides impressions beyond subscribers. I analyze what numbers are considered the norm, how CTR in Clips differs from CTR in the feed, what happens in the first three seconds and why screening is more important than likes.
Categories SMM 2026: 12 categories, shares by niche and why the list of categories does not work
The working rubricator differs from the non-working one in one column - shares. I analyze twelve sections with their work, show how the mix changes from catering to B2B, and explain why five sections are better than twelve.
Media plan for seeding in Telegram 2026: CPM, channel verification and subscriber price
You need to count crops based on the coverage of a post, and not on the number of subscribers - the difference is often twofold. I’m going over the calculation of CPM, the checklist for checking the channel before payment, marking placements and how to reduce the wave so that the second one is cheaper.
Zen indexing in Yandex 2026: when a channel gets into search and what affects it
The Yandex robot indexes Zen's publications itself, no application is needed. I analyze how long it takes for articles to get into search, how to check the fact of indexing by the site: operator, why the Webmaster does not help the channel (this is directly written in the site’s help) and how to separate search traffic from the feed through Metrica.
Monetization of Zen 2026: the real threshold, what they pay for and how much can be withdrawn
Current conditions according to the official certificate: threshold of 30 hours of viewing from subscribers in 30 days, payment for reading time, text formats only. I count how many views this is, explain why CPM tables for niches from the Internet were invented, and analyze the withdrawal of money with taxes.
MAX for business 2026: channels, bots and the first advertising formats in the national messenger
What the national messenger MAX gives to business in 2026: channels, bots, mini-applications and the first advertising formats. I compare it with Telegram in terms of audience and reach, I consider who should log in now and who should wait.
Telegram Mini Apps 2026: store and sales funnel directly in the messenger
How to build a store, quiz or funnel inside Telegram via Mini Apps in 2026: what does it give in terms of conversion versus external landing, how much does development cost, how to accept payments through Stars and cards, what analytics.
Telegram Stars 2026: monetization of digital goods and subscriptions within Telegram
How to sell digital goods, accesses and subscriptions through Telegram Stars in 2026: how the currency works, what the commission and withdrawal rate are, why Stars is more profitable than external payment for channels and bots, where this does not work.
Video marketing 2026: Reels, VK Clips and YouTube Shorts - what to shoot and how to calculate the result
Comparison of video platforms for Russian business: coverage, CPM, formats. What to shoot in 20 minutes without a studio, how to calculate viewability and ERR. Niche benchmarks.
Telegram channel for business 2026: growth, monetization and automation
How to launch and develop a Telegram channel for business: growth strategy, content formats, monetization through advertising and funnel. ERR, coverage, crops - with real numbers.
Content plan for SMM: template, heading system and batch production for 2026
How to build a content plan that won’t die in the third month: a system of 4 types of headings, a template in Notion/Sheets, batch production and processing of content from one to five formats.
Yandex Zen 2026: recommendation algorithm, SEO traffic and channel monetization
Zen in 2026 is not a content dump, but a 45M+ MAU platform with a three-wave algorithm and SEO indexing in Yandex in 48 hours. Analysis: how the recommendation algorithm works, which formats Zen promotes and which it buries, CPM of monetization by niche (80-200 ₽/1K reads) and 5 typical mistakes of new channels.
Telegram Ads 2026: how to launch from Russia, CPS benchmarks, errors at start
TG Ads from the Russian Federation - only through intermediaries: Telega.in, MTT, AdsTG. Deposit from 1500 EUR, commission 10-25%. CPS benchmarks: B2C 30-80 ₽, B2B 80-250 ₽. Step-by-step setup from registration to launch, the difference between targeting by channels and interests, 5 typical failures. With my experience for 18,000 EUR budget.
VK Clips for marketing in 2026: a format that replaced Instagram Reels in Russia
VK Clips has gone from a “copy of Reels” to an independent ecosystem with 30M+ MAU. Real coverage is 100K–1M per video, the algorithms are more stable than the old ones. A guide to creating, promoting and monetizing Clips for a marketer.
Telegram channel monetization in 2026: 7 models and real numbers
The TG channel is monetized not only through advertising. 7 crucifix models: paid posts, TG Ads, Premium subscription, stories, Senler bots, direct sales, B2B leads. With real numbers from 5K channels and 50K subscribers.
SMM strategy in Russia 2026: VK, Telegram, Zen - three platforms, three different tactics
Instagram is dead for the Russian audience. SMM 2026 = VK + Telegram + Zen. Each platform has a different ICP, a different content cycle, different metrics. A complete strategy with the distribution of budget and content across platforms, taking into account the specifics of 2026.
Advertising creatives in 2026: formats, A/B tests and AI generation for VK and TG
Creative dies in 7-14 days in hot niches. Agencies update once a month - and lose 40-60% of efficiency. Guide to VK and TG formats, A/B testing through plan/fact, AI generation with a real prompt template.