ID Store
Large E-com, electronics
Role: Fractional Head of Marketing
Key metrics
Sales and conversion are based on resume data; The initial CRM upload and conversion comparison period have not been published.
About the project
A large-scale project to automate sales and marketing for E-com electronics.
What did you come with?
E-com electronics, where demand has already been formed and competition comes on price. Traffic came, but the application was lost between the advertisement and the manager: the longer the path from the advertisement to the person’s response, the more it falls off during the transition.
Problem
Increase sales without a proportional increase in the budget - by processing already incoming traffic, rather than purchasing new ones.
How it was done
Installed chatbots and auto funnels in Telegram
The application no longer waited for the manager: the bot collected the need and qualified it before transferring it to the sales department. Sales increased by 25%.
Added lead magnets to the top of the funnel
The conversion from lead to sale increased by 30%: the person came with an understanding of what exactly he was choosing.
Optimized paid campaigns
Yandex Direct and VK Ads - reducing CPC by cleaning and restructuring the campaign structure.
I went to Yandex Zen with articles
The materials reached up to 100,000 users. Zen closed the top of the funnel where search advertising was already overheated by the auction.
Why this way and not otherwise
First, processing traffic, then purchasing it. In e-com with ready demand, it is 25% cheaper to take an increase from the conversion of an existing flow than to buy it with a new budget at the price of an overheated auction.
Channels and tools
What has been done
- 01Developed and implemented a system of chatbots and auto funnels in Telegram
- 02Optimized campaigns in Yandex Direct and VK Ads, reduced CPC
- 03Strategy in Yandex Zen: articles reaching 100,000+ users
Similar project?
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