MM AI Trading
International FinTech (UAE)
Role: Lead Marketer
Key metrics
The reduction in content production costs is given according to the summary; the composition of expenses and the comparison period have not been published.
About the project
AI trading and investment platforms. Packaging complex products: AI algorithms, copy trading.
What did you come with?
Fintech from the UAE with products that are difficult to explain: AI trading algorithms, copy trading, investment platforms. The audience is international, communication is English, and the product itself requires explanation before a person decides to register.
Problem
Package complex products for a global market and build a path from first touch to registration that works without a live salesperson.
How it was done
Assembled the product structure of the site from scratch
I determined what exactly was being explained at each step and built a content strategy around it. Communication was conducted in English level C1.
Launched funnels in Telegram
Bots and registrations provided a stable influx of users instead of one-time bursts from campaigns.
Switched content production to AI
Midjourney and ChatGPT together reduced content production costs by 40%.
Increased landing page conversion using end-to-end analytics
Edits were made based on end-to-end analytics data, and not based on the opinion of which headline is stronger.
Channels and tools
What has been done
- 01Developed the site's product structure and content strategy from scratch
- 02Launched automated funnels in Telegram (bots, registrations)
- 03Implemented AI tools in the team - reduced costs by 40%
- 04Increased landing page conversion based on end-to-end analytics
Similar project?
If you find out your problem, write to Telegram, we’ll sort it out in 30 minutes.