HYPERPC
Russia's largest manufacturer of gaming PCs
Role: Head of SMM
Key metrics
The audiences of the channels and the contest reach are given according to the summary data; The increase in subscribers during the period of work has not been separately confirmed.
About the project
Managed all social networks of a brand with an audience of millions. Content, viral competitions and joint campaigns with vendors like Microsoft and NVIDIA.
What did you come with?
Russia's largest manufacturer of gaming PCs with an already accumulated audience of millions. This size changes the task: growing as a percentage of a million is more expensive than gaining the first hundred thousand, and any error in the content is immediately visible to a large number of people.
Problem
Maintain and grow an audience on four platforms simultaneously and turn vendor relationships into joint campaigns, rather than logos on a banner.
How it was done
Managed the brand’s social channels
YouTube, VK, Instagram, TikTok and Zen - content strategy and production for each. The VK community reached 1,000,000 subscribers, the YouTube channel had a million-strong audience for reviews, builds and gaming. The available materials do not allow us to separately calculate the growth during the period of my work.
Launched viral competitions
Reach reached 7 million unique users. The biggest draw is an NVIDIA RTX 3070 Ti video card, MSI gaming chairs and brand merchandise.
Connected marketing with vendors
Joint activities with Microsoft, NVIDIA, Intel and MSI: prize fund, special projects and cross-promotions were financed by partners.
Why this way and not otherwise
Prizes for competitions were taken from vendor relationships, and not from the marketing budget. For a PC manufacturer, this is a natural exchange: the vendor needs a showcase for its hardware, the brand needs a reason for mechanics with reach.
Channels and tools
What has been done
- 01Worked with the brand’s VK community, which reached 1M subscribers
- 02Developed a YouTube channel with an audience of millions: reviews, PC builds, gaming
- 03Conducted a viral contest with a 7M reach - a drawing for an NVIDIA RTX 3070 Ti video card, MSI gaming chairs and merch
- 04Joint campaigns and collabs with Microsoft, NVIDIA, Intel, MSI
- 05Content strategy and production for all brand platforms
Similar project?
If you find out your problem, write to Telegram, we’ll sort it out in 30 minutes.