#Telegram
All blog materials tagged with "Telegram" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
TGStat and Telegram channel analytics: what to watch before purchasing advertising
External Telegram analytics shows what is not visible from inside the channel: growth dynamics, the real reach of publications and advertising history. I figure out what numbers to check before purchasing, how to recognize cheating, and how external data differs from the owner’s statistics.
Media plan for seeding in Telegram 2026: CPM, channel verification and subscriber price
You need to count crops based on the coverage of a post, and not on the number of subscribers - the difference is often twofold. I’m going over the calculation of CPM, the checklist for checking the channel before payment, marking placements and how to reduce the wave so that the second one is cheaper.
Telegram Mini Apps 2026: store and sales funnel directly in the messenger
How to build a store, quiz or funnel inside Telegram via Mini Apps in 2026: what does it give in terms of conversion versus external landing, how much does development cost, how to accept payments through Stars and cards, what analytics.
Telegram Stars 2026: monetization of digital goods and subscriptions within Telegram
How to sell digital goods, accesses and subscriptions through Telegram Stars in 2026: how the currency works, what the commission and withdrawal rate are, why Stars is more profitable than external payment for channels and bots, where this does not work.
Content marketing for B2B without a budget: Telegram, Habr, VC.ru in 2026
How B2B companies get leads through content without spending 300K a month on an agency. Analysis of three channels - Telegram, Habr, VC.ru - with specific formats, frequency and examples of companies that are already growing without paid traffic.
10 n8n scenarios for AI marketing automation 2026: from leads to content
10 ready-made workflows n8n for AI marketing automation: auto-generation of content, CPL monitoring with alerts in Telegram, auto-reports from Ya.Metrika, TG funnel for lead generation, competitor parsing. Self-hosted on VPS for 500 rub/month.
Community marketing 2026: Telegram chat and VK group as a growth channel
How to build a community around a brand and turn it into a sales channel. Strategy, moderation, content plan. Real numbers: cost of participation, retention, conversion to purchase.
Telegram channel for business 2026: growth, monetization and automation
How to launch and develop a Telegram channel for business: growth strategy, content formats, monetization through advertising and funnel. ERR, coverage, crops - with real numbers.
Personal brand for B2B: how the founder becomes the main sales channel
Founder-led marketing in practice: how to run a Telegram channel, what to write to convert into leads. Real numbers from personal experience and anti-patterns.
Cold outreach in Telegram in 2026: 5 templates with a response rate of 8–15%
Cold email in the Russian Federation is dead. Cold outreach in Telegram is a working channel with a response rate of 8–15% with the correct structure. Analysis of 5 working templates: B2B audit, agency-pitch, sales-discovery, follow-up, breakup-letter. With metrics of 1200 messages sent per quarter.
Telegram channel monetization in 2026: 7 models and real numbers
The TG channel is monetized not only through advertising. 7 crucifix models: paid posts, TG Ads, Premium subscription, stories, Senler bots, direct sales, B2B leads. With real numbers from 5K channels and 50K subscribers.
SMM strategy in Russia 2026: VK, Telegram, Zen - three platforms, three different tactics
Instagram is dead for the Russian audience. SMM 2026 = VK + Telegram + Zen. Each platform has a different ICP, a different content cycle, different metrics. A complete strategy with the distribution of budget and content across platforms, taking into account the specifics of 2026.
NEMIFIST: Telegram channel from scratch, integration and 1,022 leads via Senler
The Telegram channel has grown to 50 thousand+ subscribers; The Senler funnel collected 1,022 leads at RUB 12.56. Analysis of integrations by Booster and Gordey based on individual publications.
B2B content machine without a media budget: Telegram, Habr and VC.ru in 2026
How to get B2B leads for 300-800 ₽ CPL through organic content versus 3000-8000 ₽ in Yandex.Direct. Telegram as the core, Habr and VC.ru as distribution with SEO tail, batch production for 4-6 hours a week. With real numbers from the Nemifist and EZ KATKA projects.