#lead generation
All blog materials tagged with "lead generation" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Cold emails: nine reasons why they aren't answered
Cold emails fail not because of the text, but because of the list and the first two lines. I'll look at nine reasons for silence in order of their influence: from the wrong addressee and subject of the letter to a request that cannot be answered in one word.
Quiz marketing 2026: quiz landings, conversion and unit economics
When a quiz landing gives you leads cheaper than usual, and when it wastes your budget on junk applications. In 2026, I will analyze the constructors, quiz structure, conversion benchmarks and CPL by niche, how to clean quiz leads before transferring them to sales.
Lead magnets 2026: 9 formats that actually generate applications
Which lead magnets work in 2026, and which ones have not been downloaded for a long time. I analyze 9 formats for B2B and B2C, conversion to subscription and sales, how to collect a lead magnet in an evening through AI and not turn it into a PDF graveyard.
Content marketing for B2B without a budget: Telegram, Habr, VC.ru in 2026
How B2B companies get leads through content without spending 300K a month on an agency. Analysis of three channels - Telegram, Habr, VC.ru - with specific formats, frequency and examples of companies that are already growing without paid traffic.
How to build an AI agent for marketing in 2026: step-by-step instructions with architectures
Step-by-step instructions for creating an AI agent for marketing: from choosing a platform (n8n, Make, Custom) to connecting LLM and setting up triggers. 3 ready-made architectures: lead generation with BANT qualification, content plan agent, analytics agent with alerts. Time-to-first-agent: 4-8 hours.
10 n8n scenarios for AI marketing automation 2026: from leads to content
10 ready-made workflows n8n for AI marketing automation: auto-generation of content, CPL monitoring with alerts in Telegram, auto-reports from Ya.Metrika, TG funnel for lead generation, competitor parsing. Self-hosted on VPS for 500 rub/month.
The first 100 clients without an advertising budget: outreach, organic and referral program
How can a startup or freelancer find their first clients without spending money on advertising? Sequence: TG outreach, LinkedIn, partnerships, organics. Conversions and timing from practice.
B2B lead generation 2026: channels, qualifications and cost per lead
Comparison of B2B lead generation channels in Russia: context, target, content, outreach. CPL by niche, BANT qualification, deal cycle of 90 days - all with real numbers.
Sales funnel 2026: how to build from traffic to repeat purchase
A funnel is not a diagram in Miro. These are measurable stages with specific CRs at each transition. How to build a funnel from scratch: traffic → lead → qualification → deal → retention. With real conversions across 4 niches and tools to measure each stage.
Telegram bot for marketing: auto funnel in n8n without a developer - guide 2026
How to launch a Telegram bot for lead generation via n8n without code in 3 hours. CR 15-35% for target action versus 4-8% for site forms. Types of bots, platform comparison, step-by-step funnel setup and metrics.
B2B SaaS marketing in Russia 2026: channels, funnel and metrics
How to build lead generation for B2B SaaS in Russia without LinkedIn and Google Ads. Telegram outreach with CPL from 500 ₽, Yandex Direct, SEO content and correct metrics: CAC, LTV, MQL/SQL conversion.
Cold outreach in Telegram in 2026: 5 templates with a response rate of 8–15%
Cold email in the Russian Federation is dead. Cold outreach in Telegram is a working channel with a response rate of 8–15% with the correct structure. Analysis of 5 working templates: B2B audit, agency-pitch, sales-discovery, follow-up, breakup-letter. With metrics of 1200 messages sent per quarter.
B2B content machine without a media budget: Telegram, Habr and VC.ru in 2026
How to get B2B leads for 300-800 ₽ CPL through organic content versus 3000-8000 ₽ in Yandex.Direct. Telegram as the core, Habr and VC.ru as distribution with SEO tail, batch production for 4-6 hours a week. With real numbers from the Nemifist and EZ KATKA projects.