Career
Marketing as a profession in 2026. A marketer who writes code. Lessons, mistakes, transitions between roles.
Portfolio of a marketer without clients: 7 tasks that are done on public data
Without cases, they don’t hire people; without work, there’s nowhere to get cases. What breaks this down is that much of a marketer's work can be done on open data. Seven tasks, an assumption rule and a one-page case structure.
Case as a product: how to package the result so that it sells
How to put together a case that brings clients, and not just praises you: structure from problem to figure, what to do with an NDA, what metrics to show. Using my cases COLIZEUM, EZ KATKA and NEMIFIST as an example, I analyze the packaging of the result.
Marketer’s portfolio 2026: what to show to get people to invite you to an offer
How to put together a marketer’s portfolio in 2026 that leads to offers: website, Notion or PDF, what cases and figures to show, what to avoid. Using the example of my portfolio website, I’ll analyze the structure that is practiced during interviews.
Agency vs freelancer 2026: how to choose a contractor and not blow your budget
When do you need an agency, and when is a freelancer enough? Selection checklist, red flags, questions for the brief and real rates of the Russian market 2026. From the practice of 50+ tenders.
Factional CMO: what is it, how much does it cost and who needs it in 2026
Fractional CMO is a part-time marketing director. What is the difference between a consultant and an agency, how much does 2026 cost in Russia and what companies is it suitable for?
Job search for AI-native marketer in 2026: what to show, how to search, what fork to call
In the Russian market, AI-native marketers receive +30–50% to the average. But HR doesn't know who it is. Specifically: how to rewrite a resume, what to put in a portfolio, how to pass an interview and not let the fork get knocked down. With GitHub portfolio template.
How much does a marketing consultant cost in Russia in 2026: grid of rates by level
12-cell grid of a marketer’s hourly rate: 3 levels × 4 types of tasks. With real numbers - mine + an anonymous survey of 23 colleagues. Why “contractual cost” = “they didn’t consider the unit-economics of their hours.”
A marketer writes websites. Not IT - marketing sovereignty
There are six Next.js sites on my resume. Not “because it’s a hobby” - because in 2026, with Claude Code, a landing page is done in a day, not in a month through a contractor who doesn’t understand the funnel.
HR marketing in 2026: how to hire through advertising, and not just through HH and Avito
The labor market is overheated - the CPL of vacancies for HH has increased 2-3 times in 2 years. Analysis of HR marketing channels: targeting in VK and TG, career page SEO, referral programs, employer brand in Zen. With CPL by positions and conversions.
Checklist for hiring your first marketer 2026: 18 points for a founder
When to hire your first marketer and who exactly: a generalist with a performance base or a narrow specialist. 18-point checklist, numerical interview questions, 2-hour test task and 90-day KPI plan. From the practice of both sides of hiring.