Seven tasks, each collected in a separate case: analysis of someone else’s funnel, a media plan for a given budget, a content plan with a content category planner, a landing audit, unit economics using open data, five ads per offer and a campaign report. With rules for drawing up and marking assumptions.
The vicious circle is familiar to anyone who started: without cases they don’t hire, without work there is nowhere to get cases from. It is torn by the fact that most of the work marketing is done on public data. You can go through someone else's funnel yourself. The competitor's landing page is open. There are prices on the website. This is enough to show the train of thought - and that’s exactly what they’re looking at.
The file for each task describes exactly what to do and what should happen at the exit and what it shows the employer. The last line is more important than the first two: she tells you which task to take for which vacancy.
The only rule, the violation of which kills the whole point of the exercise: invented numbers are marked as made up. Not in small print below, but directly in the text of the case.
The reason is practical. During the interview regarding your case, they will ask a clarifying question. question. If the figure was an assumption and signed as such, you explain the logic and you look like a neat person. If you presented it as a fact, you have already asked the second question. you won't survive.
There are ready-made forms for tasks 2 and 3: media plan template, content plan and content category planner. For task 4 - Technical specifications for landing page like a checklist of what should be on the page. For task 5 - unit economics calculator.
How to pack ready-made cases - analysis of a marketer's portfolio. Analysis of the tasks themselves with examples - article about seven case studies.
If the template doesn’t fit your niche, or you need someone to match it, which will lead to the result - there is form and Telegram at /contact. I answer during business hours.