the headings have already been arranged - this is a preparation, not a ready-made plan
There are thirty days in the file, and each one already has a heading. This is not done to publish as is, but to have something to build on: an empty grid of thirty lines are more paralyzing than a blank page.
The first step is to cross out categories that do not suit your product, and rearrange the order. After this, all that remains is to substitute the topics, and this is already work on half an hour, not for the evening.
what's inside
- 30 days — a grid with headings, formats, statuses and people responsible.
- Stories — separate rhythm by week: mechanics, what it’s about, frequency.
- Categories — six pieces with a task, format and share in the mix.
- Metrics — what to shoot at the end of the month and what to do with it.
why saves are more important than likes
A like costs a person half a second and says almost nothing. Saving means that he is going to return to this material - that is, he found it useful.
The second indicator in the same series is profile transitions. The man didn't just look post, but was interested enough to find out who you are. From these two numbers It’s clear whether the content works long before requests appear.
lies nearby
Matrix of headings for eight niches - SMM content category planner. Universal form for several sites at once - SMM content plan. Annual grid without pre-filled topics - calendar for 2026. Methodology distribution of shares - in article about the content category planner.
Frequently asked questions
- How to create a monthly content plan for Instagram?
- First, five or six headings are selected, each with a clear task. Then they are assigned shares: how many posts each month occupies. And only then these slots are arranged by dates and topics are selected for them.
- How many posts per month do you need on Instagram?
- As much as the team can withstand for three months in a row. A smooth schedule of eight publications works better than twenty in the first month and three in the second: algorithms respond to regularity, not to a surge.
- Do I need to plan stories separately from posts?
- Yes. Stories live for 24 hours, work to retain the audience that has already arrived and provide almost no coverage beyond its borders. It makes no sense to mix them with a grid of posts: they have a different task and a different frequency.
- What categories work on Instagram?
- There are six templates: benefits and instructions, product, reviews, behind the scenes, answers to frequently asked questions, and engagement. The shares between them change depending on the niche - the grocery business has more product, the expert business has more benefits.
- What to look for in Instagram metrics?
- Saves and profile visits are more important than likes: the first shows that the content was useful, the second shows that the person is interested enough to see who you are. Next - follow the link and contact the direct message.