clips do not take up regular post slots
A common mistake when planning a community: Clips are placed in the same grid as posts, and they begin to compete for space. In practice, these are different channels within one sites.
The post works for subscribers and those who came through the link. The clip receives views in recommendation feed, that is, from people who don’t know about you. Therefore Clips in This file lives on a separate sheet with its own rhythm and its own main column - hook for the first three seconds.
what's inside
- month — a 30-day grid with headings, formats and statuses.
- Clips — idea and hook by week, separately from the feed.
- VK formats — what is suitable for what and what are the limitations of the format.
- Metrics — indicators from community statistics.
two coverage figures that should not be confused
Community statistics show both total coverage and subscriber coverage. Must watch both and, most importantly, the gap between them.
If the total reach is almost equal to the reach of subscribers, the community is stewing in its own juice: content does not go out, growth is only possible through paid attraction. If the gap is large, the site distributes impressions - and this is the cheapest growth that generally happens.
lies nearby
Niche categories - SMM content category planner. Universal shape for several sites - SMM content plan. Analysis of formats and site mechanic - in article about VK Clips and guide to your VK Ads account.
Frequently asked questions
- How to create a content plan for a VKontakte group?
- Determine the rhythm of publications, select five or six sections with a clear task, arrange them by day and plan Clips separately. Clips do not occupy the slots of regular posts: they have a different task and a different source of coverage.
- How many posts per week should you publish in the VK community?
- Four to six is the working range for most communities. It’s not the quantity that’s important, but the evenness: the feed responds to regularity, and a stable four posts work better than ten one week and zero the next.
- What is the difference between full reach and subscriber reach?
- Subscriber reach - how many of your readers saw the publication. Full coverage includes those who saw it through recommendations, reposts and Clips. The gap between the numbers shows whether the content is reaching beyond the audience already gathered.
- What formats work in the VK community?
- A post with a picture for the main feed, an article for longreads, Clips for reaching outside subscribers, products for sale within the site, surveys for engagement, community newsletters for direct contact. Each has its own limitation, they are listed in the file.
- Are Clips needed for the community?
- If you need growth, then yes: this is the main way to get impressions beyond your current subscribers. If the community works as support for existing clients, you can do without Clips.