SMM · XLSX

Content plan calendar 2026

A clean grid for the whole year: month, date, day of the week and empty columns for category, format and status. The first day of each month is highlighted. Plus a sheet of reference points for the year, which is filled out before the topics, and a fact sheet with coverage of published publications.

content-plan-calendar-2026.xlsx · 18 KB · CC BY 4.0
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clean structure without pre-filled themes

Most ready-made content plans come with other people’s headings and other people’s examples. topics For a specific project, this more often hinders than helps: first you have to clean out what is unnecessary, and only then does a place appear for your own.

Here it's exactly the opposite. Three hundred sixty-five lines, each with a month, day and day weeks - and three empty columns. No clues on what to write on Tuesday.

Send us your file and I’ll tell you where it breaks.

The sheet of reference points is filled to the top. If it’s not clear what to write in it for your niche, write to us and we’ll sort out the seasonality.

what's inside

  • 2026 by month — all days of the year, the first day of the month is highlighted.
  • Anchor points — twelve lines for seasonality and events.
  • Fact — what happened, coverage, reactions, conclusion.

why are anchor points filled first

A calendar filled in order from January reveals something unpleasant by December: The New Year had to be prepared in November, but the plan for November includes the usual posts.

The anchor point sheet breaks this order. First, the months in which something occurs, and the start date of preparation for each event. And only then are they arranged topics - already with an understanding of where there should be more content, and where you can breathe out.

lies nearby

Forms for a specific site - content plan for Instagram and for the VK community. Niche categories - SMM content category planner. How to link a calendar with budget and seasonality - in article about a media plan with an event calendar.

Frequently asked questions
Where can I get a blank content plan calendar for 2026?
In this file: the sheet “2026 by month” contains all 365 days of the year in lines with the date, month and day of the week, and empty columns for category, format and status. The first day of each month is highlighted so that the borders are visible when scrolling.
How to maintain a content plan for the year?
The annual grid is for seasonality and reference points, not themes. Topics are arranged a month in advance, then they will still change. First, a sheet of reference points is filled in, then specific days of the next month.
Why are there days of the week in the calendar?
To immediately see where the publication ends up. An important announcement on a Sunday or in the middle of a long weekend loses a noticeable part of its coverage, and it is more convenient to notice this at the planning stage rather than after the fact.
What are year reference points?
Seasonal surges in demand and events around which activity is built: launches, exhibitions, holidays, reporting periods. They are filled before topics because they specify which months should have more content.
How does this file differ from the content plan for the site?
There are no pre-filled categories or links to social networks - only a clean structure for the year. This is convenient when there are several platforms or when the calendar is maintained not for social networks, but for a blog, newsletter and publications at once.
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The template does not close the task - let's talk

If the template doesn’t fit your niche, or you need someone to match it, which will lead to the result - there is form and Telegram at /contact. I answer during business hours.