AEO
AEO - content optimization for AI search engines (Perplexity, ChatGPT) instead of traditional SEO.
AEO (Answer Engine Optimization) is the discipline of optimizing content for responses from AI search engines: Perplexity, ChatGPT Search, Google AI Overviews, Yandex Neuro. Unlike classic SEO, where the goal is to get into the top 10 links, in AEO the goal is to have your content cited in the generated response.
In my practice, AEO changes the structure of content. Classic SEO text: wide paragraphs, many keywords, long tail. AEO text: clear direct answers to specific questions, cited facts with sources, clear definitions - exactly what the AI model is convenient to quote. In fact, this is a return to quality journalism: one paragraph - one thought - one fact.
Structured data (Schema.org DefinedTerm, FAQ, HowTo) becomes even more important - it helps models correctly interpret content. I started adding DefinedTerm schema to all glossary pages - this is a direct signal to AI search engines. Honestly: I have not yet measured a clear correlation between schema and citation frequency, but theoretically this is the right bet.
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