#US & Canada
All blog materials tagged with "US & Canada" Market-labeled case studies, analysis and practical guides from Daniil Pustovalov - Digital Marketing Lead.
B2B content without a large media budget: LinkedIn, search and newsletters
Turn product expertise into discoverable B2B content for US and Canadian buyers, then measure qualified conversations and assisted pipeline.
Fitness studio marketing: local acquisition, trial visits and member retention
Plan Google Search, Meta campaigns and local discovery for US and Canadian fitness studios, then measure attended visits and retained members.
Video marketing: Instagram Reels, TikTok and YouTube Shorts
Plan short-form video for US and Canadian audiences: hooks, demonstrations, captions and measurement beyond the view counter.
Community marketing: Facebook Groups, Slack and Discord as relationship channels
Choose a community platform for US and Canadian audiences, build a useful participation rhythm and measure retention and qualified relationships.
Meta Ads for Facebook and Instagram: setup, measurement and testing
Build a Meta Ads workflow for US and Canadian audiences: objectives, campaign structure, conversion signals, creative testing and qualified leads.
Marketing analytics: GA4, Google Ads, Meta and CRM reporting
Define events, reconcile advertising with CRM outcomes and build a decision-oriented dashboard for US and Canadian marketing teams.
Email marketing for the US and Canada: segmentation, lifecycle and consent
Build useful lifecycle emails, maintain consent and suppression records, and measure qualified responses rather than relying on open-rate promises.
Local service marketing: Google Business Profile, Search and Meta Ads
A practical acquisition and retention plan for local businesses in the US and Canada: eligible profiles, service areas, reviews and booked appointments.
SEO for marketers: Google Search, technical checks and useful content
Connect technical SEO and Search Console to useful content and qualified business outcomes for US and Canadian audiences.
Looker Studio for marketing: GA4, Google Ads and CRM dashboards
Build a practical dashboard from GA4, Google Ads and CRM data, with declared currencies, attribution windows and a clear business decision.
Google Ads Search: a practical launch and optimization workflow
Plan a Google Search campaign for US and Canadian customers: search intent, keywords, responsive ads, conversion measurement and budget decisions.
Retargeting with Meta and Google Ads: audiences, exclusions and incrementality
Use retargeting for US and Canadian audiences without confusing attributed sales with incremental growth or treating every visitor as equally ready to buy.
Creative testing for Meta and Google Ads: messages, formats and evidence
Build creative hypotheses for Facebook, Instagram and Google placements, preview each format and connect tests to qualified business outcomes.
Restaurant marketing: Google discovery, Meta creative and returning guests
Connect local discovery, menu evidence, reservations and repeat visits for restaurants and hospitality businesses in the US and Canada.
Recruitment marketing: LinkedIn, employer evidence and applicant quality
Build a hiring funnel for US and Canadian roles with clear job expectations, relevant distribution and evidence beyond applicant volume.