#SMM
All blog materials tagged with "SMM" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Categories SMM 2026: 12 categories, shares by niche and why the list of categories does not work
The working rubricator differs from the non-working one in one column - shares. I analyze twelve sections with their work, show how the mix changes from catering to B2B, and explain why five sections are better than twelve.
Media plan for seeding in Telegram 2026: CPM, channel verification and subscriber price
You need to count crops based on the coverage of a post, and not on the number of subscribers - the difference is often twofold. I’m going over the calculation of CPM, the checklist for checking the channel before payment, marking placements and how to reduce the wave so that the second one is cheaper.
Monetization of Zen 2026: the real threshold, what they pay for and how much can be withdrawn
Current conditions according to the official certificate: threshold of 30 hours of viewing from subscribers in 30 days, payment for reading time, text formats only. I count how many views this is, explain why CPM tables for niches from the Internet were invented, and analyze the withdrawal of money with taxes.
MAX for business 2026: channels, bots and the first advertising formats in the national messenger
What the national messenger MAX gives to business in 2026: channels, bots, mini-applications and the first advertising formats. I compare it with Telegram in terms of audience and reach, I consider who should log in now and who should wait.
Telegram channel for business 2026: growth, monetization and automation
How to launch and develop a Telegram channel for business: growth strategy, content formats, monetization through advertising and funnel. ERR, coverage, crops - with real numbers.
Content plan for SMM: template, heading system and batch production for 2026
How to build a content plan that won’t die in the third month: a system of 4 types of headings, a template in Notion/Sheets, batch production and processing of content from one to five formats.
VK Clips for marketing in 2026: a format that replaced Instagram Reels in Russia
VK Clips has gone from a “copy of Reels” to an independent ecosystem with 30M+ MAU. Real coverage is 100K–1M per video, the algorithms are more stable than the old ones. A guide to creating, promoting and monetizing Clips for a marketer.
SMM strategy in Russia 2026: VK, Telegram, Zen - three platforms, three different tactics
Instagram is dead for the Russian audience. SMM 2026 = VK + Telegram + Zen. Each platform has a different ICP, a different content cycle, different metrics. A complete strategy with the distribution of budget and content across platforms, taking into account the specifics of 2026.
Advertising creatives in 2026: formats, A/B tests and AI generation for VK and TG
Creative dies in 7-14 days in hot niches. Agencies update once a month - and lose 40-60% of efficiency. Guide to VK and TG formats, A/B testing through plan/fact, AI generation with a real prompt template.