Lead-gen
Lead-gen is the process of attracting targeted leads through advertising, forms, and bots. The first stage of the sales funnel.
Lead-gen - Lead Generation, lead generation. The process of turning cold traffic into qualified leads - people who have shown interest and left contact.
In my practice, lead-gen is a combination of 3 elements: - Traffic source (VK Ads, Ya.Direct, Telegram Ads, organic, influencers) - Lead form / bot / landing page (contact capture point) - CRM / Senler / Notion (lead storage and qualification)
The main mistake is collecting leads without qualifications. For example, if you set targeting “everyone who is interested in marketing”, you will end up with a million contacts, 95% of which are not clients. That’s why I always add qualification questions in the bot or lead magnets with a filter (for example, “how to build a gaming PC for 150K ₽” - cuts off those with a 50K budget).
Healthy lead-gen in my projects: CPL below 500 ₽ with lead-to-sale conversion 5%+. If the conversion is below 2%, it means there are too many leads or poor qualifications.
Frequently asked questions about Lead-gen
What is lead generation?+
How is lead-gen different from performance marketing?+
Which lead-gen channels work in the Russian Federation 2026?+
Related terms
Where is it understood in practice?
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