#SEO
All blog materials tagged with "SEO" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Yandex Webmaster for marketers: five reports that change decisions
The webmaster usually gives it to the SEO and never opens it again. I’m looking at five reports that marketers need: impressions without clicks, pages in search, crawls, duplicates, and recommendations. With an example of how the query report reverses priorities.
Zen indexing in Yandex 2026: when a channel gets into search and what affects it
The Yandex robot indexes Zen's publications itself, no application is needed. I analyze how long it takes for articles to get into search, how to check the fact of indexing by the site: operator, why the Webmaster does not help the channel (this is directly written in the site’s help) and how to separate search traffic from the feed through Metrica.
GEO for Runet 2026: how to get into the answers of Alice, Neuro and GigaChat
Generative Engine Optimization for Russian AI search: how to structure content so that you are quoted by Yandex Neuro, Alisa and GigaChat. I analyze the differences from classic SEO, schema markup and formats that AI takes in response.
AI content detectors 2026: 5 tools for checking texts - test in Russian and English
Test of 5 AI content detectors in Russian and English: Originality.ai (95% EN), GPTZero, Turnitin, Corpus-2, ZeroGPT. Table of accuracy, prices, false positive rate. How AI detectors work with Russian text and should marketers be afraid of them.
Google Gemini for marketers 2026: 5 working scenarios with specific numbers
Guide to Google Gemini 2026 for marketing: Deep Research analysis of competitors in 15 minutes, integration with Gmail and Google Docs, AI Overviews in search and their impact on SEO, Gemini API for automation. Prices, restrictions for the Russian Federation, comparison with Claude and ChatGPT.
PR and media 2026: how to get into the media for free and what it gives for SEO and traffic
Working with journalists and editors in 2026: where to look for requests, how to write pitches. The real effect of PR publications on SEO, traffic and trust. Free platforms for expert columns.
SEO for marketers in 2026: technical optimization, semantics and links
Basic SEO minimum for a digital marketer: technical audit, on-page optimization, semantic core and link strategy in the Russian market. Yandex vs Google in 2026.
Yandex Zen 2026: recommendation algorithm, SEO traffic and channel monetization
Zen in 2026 is not a content dump, but a 45M+ MAU platform with a three-wave algorithm and SEO indexing in Yandex in 48 hours. Analysis: how the recommendation algorithm works, which formats Zen promotes and which it buries, CPM of monetization by niche (80-200 ₽/1K reads) and 5 typical mistakes of new channels.
Semantic core in 2026: collection, clustering and automation through AI
Semantic core manually in 2 weeks - this is 2022. In 2026, a basic kernel for 500-1000 requests is assembled per day through Wordstat, Key Collector and Claude. Analysis of clustering methodology, calculation of priorities, automation through AI.