#EdTech
All blog materials tagged with "EdTech" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Evergreen funnel versus launch: what to choose and how not to break trust
The launch gives a peak in revenue and lasts for a week, evergreen works constantly and gives predictability. I’ll analyze how they differ in economics, when to transfer a launch to evergreen, and why a fake deadline kills conversion more than its absence.
Webinar funnel 2026: auto-webinar and evergreen without burnout
How to build a webinar funnel in 2026 that sells without live broadcasts every week: webinar structure, profitability, warm-up in email and Telegram, auto-webinar and evergreen. With benchmarks for profitability and conversion to purchase.
EdTech marketing in Russia 2026: funnel, CPL by niche and unit-economics of online schools
EdTech in the Russian Federation - 120B+ ₽ market with a 6-step funnel, where most schools optimize for leads, not payments. CPL by niche: IT courses 1,500-5,000 RUR, marketing 800-2,500 RUR, languages 600-2,000 RUR. Analysis of the funnel, retargeting indicators, installments as a conversion tool and common mistakes of EdTech teams.