#content
All blog materials tagged with "content" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Lead magnets 2026: 9 formats that actually generate applications
Which lead magnets work in 2026, and which ones have not been downloaded for a long time. I analyze 9 formats for B2B and B2C, conversion to subscription and sales, how to collect a lead magnet in an evening through AI and not turn it into a PDF graveyard.
Claude vs ChatGPT: 10 examples of prompts for marketing - how to adapt to each model
Comparison of prompts for Claude and ChatGPT in marketing 2026. How Claude and ChatGPT read prompts differently, 10 examples with analysis for each model, decision matrix when to take which model. Claude Artifacts, Projects, ChatGPT Tasks, Custom GPTs.
Prompt engineering for marketers 2026: 6 elements + 8 ready-made templates
Step-by-step guide to prompt engineering for marketing: 6 elements of a good prompt, 3 techniques (few-shot, chain-of-thought, system prompts), 8 ready-made templates for different tasks. With real examples of prompts for Claude and GPT.
Telegram channel for business 2026: growth, monetization and automation
How to launch and develop a Telegram channel for business: growth strategy, content formats, monetization through advertising and funnel. ERR, coverage, crops - with real numbers.
Personal brand for B2B: how the founder becomes the main sales channel
Founder-led marketing in practice: how to run a Telegram channel, what to write to convert into leads. Real numbers from personal experience and anti-patterns.