Cases
Detailed case studies from practice: gaming, e-com, fintech, medtech. With numbers, failures and lessons.
The first 100 clients without an advertising budget: outreach, organic and referral program
How can a startup or freelancer find their first clients without spending money on advertising? Sequence: TG outreach, LinkedIn, partnerships, organics. Conversions and timing from practice.
Social proof 2026: reviews, ratings and cases - a real effect on conversion
How reviews, ratings and cases affect conversion in 2026. Benchmarks for e-com, B2B and SaaS: what % each type gives. How to collect, where to post and what formats work best.
B2B lead generation 2026: channels, qualifications and cost per lead
Comparison of B2B lead generation channels in Russia: context, target, content, outreach. CPL by niche, BANT qualification, deal cycle of 90 days - all with real numbers.
Email marketing 2026: drip campaigns, segmentation and triggers
How to build an email funnel with a conversion rate of 9%+: drip series, lead scoring, segmentation by behavior. Real benchmarks open rate, CTR, unsubscribe rate for the Russian market.
CRM marketing 2026: lead scoring, funnel and return of lost customers
How to build CRM marketing from scratch: lead scoring, sales cadence, win-back campaigns. Conversion benchmarks for B2B and e-com, real examples from practice.
Marketing in gaming in Russia 2026: channels, budgets, benchmarks in 5 areas
Gaming marketing using the example of COLIZEUM, EZ KATKA and NEMIFIST: communities, integrations and tournaments. The budget ranges in the article are guidelines, and the results of personal cases are indicated separately.
NEMIFIST: Telegram channel from scratch, integration and 1,022 leads via Senler
The Telegram channel has grown to 50 thousand+ subscribers; The Senler funnel collected 1,022 leads at RUB 12.56. Analysis of integrations by Booster and Gordey based on individual publications.
EZ KATKA: marketing a network of 19 esports arenas
Managed the marketing of the EZ KATKA network: 19 arenas, 120 thousand clients and 124 million rubles in turnover of the entire network for 2024. CAC reduction by 15%, own channels and standards for franchisees.
Failure case: −20% for the quarter. What did I do wrong in the segmentation hypothesis?
Not all of my cases are successes. This one is a 20% failure to the quarterly plan. And that is why it is still useful to me. Segmented by demographics - should have been segmented by behavior. It was worth the proceeds.