SQL

SQL - Sales Qualified Lead, qualified sales lead. This is an MQL that has passed additional qualifications: budget, need, authority to make decisions, time horizon (BANT framework).

In my b2b projects, SQL is a lead who: - Confirmed that his company has a budget for the project - Clearly formulated the task - Indicated the deadline for making a decision (this quarter, next, etc.) - Is a decision-maker or LVPR

SQL is sold for individual demo/call. The conversion of SQL into a paying customer is usually 15-35%, depending on the niche and skills of the sales team.

A marketer in a project is usually responsible for MQL → SQL conversion. This means: creating materials (case studies, demos) that help sales quickly qualify a lead. In the EdTech project that I am currently leading, I created a series of automated letters that, after the first contact, do the qualifications themselves - the manager receives a ready-made SQL.