Bounce Rate
Bounce rate is the percentage of visits without action on the site. Yandex.Metrica and Google Analytics count differently - this is often confused.
Bounce rate is the percentage of visits in which a person left without doing anything. It sounds simple, but there is a catch behind the metric: Yandex.Metrica and Google Analytics calculate it differently.
Yandex.Metrica considers a visit shorter than 15 seconds with one page view to be a refusal. Google Analytics 4 has generally moved away from the classic bounce rate to “engaged sessions”. Therefore, it makes no sense to compare the failure rate between two systems head-on - these are different metrics with a similar name.
A high failure rate in itself is not a death sentence. On a landing page with one screen and a form, a person can read everything, leave a request and formally “refuse” according to the metric. I look at refusals not absolutely, but in conjunction with conversion: there is a problem when refusals are high and there are few targeted actions.
Frequently asked questions about Bounce Rate
What is bounce rate?+
What is a normal bounce rate?+
Related terms
Where is it understood in practice?
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