#performance
All blog materials tagged with "performance" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
RuStore 2026: ASO and application promotion after Google Play
How to promote a mobile application in RuStore in 2026: ASO for Russian-language search, presets, internal advertising, working with reviews and ratings. CPI benchmarks by niche and how promotion in RuStore differs from Google Play.
Referral marketing and affiliate programs in the Russian Federation 2026
How to launch a referral program with a conversion of 15-30% in 2026: mechanics, platforms, legal nuances for the Russian Federation. We analyze cases with CAC -40% and LTV x2 through affiliate networks.
Yandex.Direct for an online store: product campaigns, smart banners and feed 2026
How to set up product campaigns and smart banners in Yandex.Direct in 2026: feed structure, auto-targeting, bids and real cases with CPO from 180 to 600 rubles in different niches of online stores.
VK Advertising 2026: a complete guide to setup, audiences and optimization
How to set up VK Advertising in 2026: formats, audiences, auto strategies, ERID marking. CPL by niche, common mistakes and campaign optimization with real examples.
Yandex Metrica 2026: setting goals, e-commerce and linking with Direct
Ya.Metrika is the central data hub for performance in the Russian Federation. Without correctly configured goals, Ya.Direct overpays for CPL by 30-50%. Full guide: what 8-12 goals are needed, e-commerce through dataLayer, connection with YA Audiences and CRM, automatic alerts in Telegram. With an analysis of 5 typical mistakes.
Yandex.Direct vs Google Ads in 2026 for the Russian market: when which one, CPC/CPL benchmarks, budget migration
Google Ads from Russia is not available directly from 2022. Ya.Direct took 80%+ of the market, but does not cover all tasks. When is which account, how do auctions differ, CPC/CPL/ROAS benchmarks for 6 niches, step-by-step budget migration. With experience 124M ₽ turnover through Ya.Direct.
Yandex.Direct in 2026: step-by-step guide to neural network campaigns
Neural network campaigns in Ya.Direct replaced classic ones in 2024–2025. But they are stupid in a narrow niche and waste the budget in the first week. Full guide: setting up the Wizard, manual campaigns, audience selection, RSA, errors. With a table of recommendations for niches.
MedTech marketing in Russia 2026: advertising clinics through Ya.Direct + content
MedTech is the most underutilized performance segment in the Russian Federation. CPL 500–1000 ₽, LTV 15–50K ₽, ROAS 4–8. Full analysis: channels, specifics of medical advertising, compliance, content strategy, typical mistakes of clinics.
Ya.Direct vs VK Ads vs Telegram Ads in 2026: comparison of CPL for 6 niches
I work with performance budgets from 1M ₽/month in all three advertising offices. Real CPL in 6 niches: gaming, e-com, MedTech, fintech, EdTech, B2B SaaS. Indicating where which office wins and in what ways.
New VK Ads account in 2026: a step-by-step guide for a marketer
A complete guide to the new VK Ads account: setting goals, look-alike, auto-strategies, retargeting, creatives, reports. With 7 mistakes that I saw in 80% of client accounts, and a table of working strategies by niche.
Performance in Russia in 2026: what remains of Google Ads, what grew out of VK
I work with performance budgets from 1M ₽/month - without Google Ads at all. What replaced, what broke, and why VK Ads is better now than in 2021. With CPL table by niche.
What do I do when a performance campaign doesn’t work: 6-step checklist
Once every two weeks something breaks in one of my campaigns. CPL jumps 3 times, conversions drop, budget is burning. Over the course of 9 years, I have developed a 6-step diagnostic algorithm that reduces “doesn’t work” to a specific reason in 90 minutes.
Yandex.Direct 2026 Campaign Master: when it works, when it doesn’t, and how to prepare it correctly
The Campaign Wizard is not a “simple version of Direct”. This is an automated tool with different optimization logic. Analysis: how it learns, when to use it instead of manual campaigns, which niches are suitable, how to read analytics and what mistakes of beginners kill the results.
Failure case: −20% for the quarter. What did I do wrong in the segmentation hypothesis?
Not all of my cases are successes. This one is a 20% failure to the quarterly plan. And that is why it is still useful to me. Segmented by demographics - should have been segmented by behavior. It was worth the proceeds.