#conversion
All blog materials tagged with "conversion" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Webvisor: how to read posts without spending a week on it
The web viewer shows what a person did on the page, but you can’t look at it in a row - you’ll drown. I’ll figure out how to select records in segments, which five scenarios give the most conclusions, and how records distinguish bots from people.
Funnel conversions in B2B SaaS 2026: why there are no other people’s standards and how to build your own
The words “demo” and “pilot” mean different things to different companies, so market averages for these stages are useless. I show where external reference points work, how to calculate a funnel by cohorts, and which stage to fix first.
Quiz marketing 2026: quiz landings, conversion and unit economics
When a quiz landing gives you leads cheaper than usual, and when it wastes your budget on junk applications. In 2026, I will analyze the constructors, quiz structure, conversion benchmarks and CPL by niche, how to clean quiz leads before transferring them to sales.
Lead magnets 2026: 9 formats that actually generate applications
Which lead magnets work in 2026, and which ones have not been downloaded for a long time. I analyze 9 formats for B2B and B2C, conversion to subscription and sales, how to collect a lead magnet in an evening through AI and not turn it into a PDF graveyard.
Social proof 2026: reviews, ratings and cases - a real effect on conversion
How reviews, ratings and cases affect conversion in 2026. Benchmarks for e-com, B2B and SaaS: what % each type gives. How to collect, where to post and what formats work best.
Landing page 2026: structure with 7%+ conversion and typical mistakes
How to build a landing page structure with above-average conversion: first screen, offer, proof, CTA. Benchmarks for Russian niches, 5 common mistakes and a checklist before launch.
Sales funnel 2026: how to build from traffic to repeat purchase
A funnel is not a diagram in Miro. These are measurable stages with specific CRs at each transition. How to build a funnel from scratch: traffic → lead → qualification → deal → retention. With real conversions across 4 niches and tools to measure each stage.