#content marketing
All blog materials tagged with "content marketing" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Categories SMM 2026: 12 categories, shares by niche and why the list of categories does not work
The working rubricator differs from the non-working one in one column - shares. I analyze twelve sections with their work, show how the mix changes from catering to B2B, and explain why five sections are better than twelve.
Zen indexing in Yandex 2026: when a channel gets into search and what affects it
The Yandex robot indexes Zen's publications itself, no application is needed. I analyze how long it takes for articles to get into search, how to check the fact of indexing by the site: operator, why the Webmaster does not help the channel (this is directly written in the site’s help) and how to separate search traffic from the feed through Metrica.
Monetization of Zen 2026: the real threshold, what they pay for and how much can be withdrawn
Current conditions according to the official certificate: threshold of 30 hours of viewing from subscribers in 30 days, payment for reading time, text formats only. I count how many views this is, explain why CPM tables for niches from the Internet were invented, and analyze the withdrawal of money with taxes.
Content marketing for B2B without a budget: Telegram, Habr, VC.ru in 2026
How B2B companies get leads through content without spending 300K a month on an agency. Analysis of three channels - Telegram, Habr, VC.ru - with specific formats, frequency and examples of companies that are already growing without paid traffic.
Yandex Zen 2026: recommendation algorithm, SEO traffic and channel monetization
Zen in 2026 is not a content dump, but a 45M+ MAU platform with a three-wave algorithm and SEO indexing in Yandex in 48 hours. Analysis: how the recommendation algorithm works, which formats Zen promotes and which it buries, CPM of monetization by niche (80-200 ₽/1K reads) and 5 typical mistakes of new channels.
Telegram channel monetization in 2026: 7 models and real numbers
The TG channel is monetized not only through advertising. 7 crucifix models: paid posts, TG Ads, Premium subscription, stories, Senler bots, direct sales, B2B leads. With real numbers from 5K channels and 50K subscribers.
B2B content machine without a media budget: Telegram, Habr and VC.ru in 2026
How to get B2B leads for 300-800 ₽ CPL through organic content versus 3000-8000 ₽ in Yandex.Direct. Telegram as the core, Habr and VC.ru as distribution with SEO tail, batch production for 4-6 hours a week. With real numbers from the Nemifist and EZ KATKA projects.