#B2B
All blog materials tagged with "B2B" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Cold emails: nine reasons why they aren't answered
Cold emails fail not because of the text, but because of the list and the first two lines. I'll look at nine reasons for silence in order of their influence: from the wrong addressee and subject of the letter to a request that cannot be answered in one word.
Content marketing for B2B without a budget: Telegram, Habr, VC.ru in 2026
How B2B companies get leads through content without spending 300K a month on an agency. Analysis of three channels - Telegram, Habr, VC.ru - with specific formats, frequency and examples of companies that are already growing without paid traffic.
B2B lead generation 2026: channels, qualifications and cost per lead
Comparison of B2B lead generation channels in Russia: context, target, content, outreach. CPL by niche, BANT qualification, deal cycle of 90 days - all with real numbers.
Personal brand for B2B: how the founder becomes the main sales channel
Founder-led marketing in practice: how to run a Telegram channel, what to write to convert into leads. Real numbers from personal experience and anti-patterns.
CRM marketing 2026: lead scoring, funnel and return of lost customers
How to build CRM marketing from scratch: lead scoring, sales cadence, win-back campaigns. Conversion benchmarks for B2B and e-com, real examples from practice.