Will AI replace copywriters?

No. AI will replace copywriters who simply write texts. It will not replace editors, strategists, authors with a unique voice. AI gives you a draft in 30 seconds. But the quality of the draft depends on how the task is posed.

How does AI cope with the Russian language?

The best is Claude (Opus 4.7). ChatGPT is the second, but noticeably weaker on complex structures. GigaChat and YandexGPT are free and without VPN, but Claude's Russian quality is higher. Gemini is the weakest in Russian among all.

How to avoid getting template text?

Add examples. The neural network copies the style you show it. If you want non-template text, show 2-3 examples of non-template text that you like. And be sure to remove the phrases “is”, “represents”, “today” from the prompt.

3/6

Lesson 3 of 6

Working with text

AI as a collaborator, not a replacement.

The most widespread use of neural networks in marketing is text. Posts, articles, letters, product descriptions, scripts. AI makes a draft in seconds - you turn the draft into working material.

What AI does well

✅ Draft of any length — From headline to article 3000 words in 30 seconds.

✅ Tone rewrite — From “expert” to “friendly” in one stroke.

✅ Translation while preserving style — Not literally, but adapting it to the audience.

✅ Editing and cleaning — Remove the water, strengthen the arguments, cut it in half.

✅ Generation of options — 10 headings, 5 lead paragraphs, 3 endings.

✅ Structuring — From the transcript to the article. From the list of abstracts to the post.

What AI does bad

❌ Unique voice — AI writes smoothly, but impersonally. Your voice is only you.

❌ Sarcasm and subtle jokes — Try it - you will understand. It turns out flat.

❌ Current data — GPT-4o knows May 2025. Claude knows January 2026. Don't ask "what's trending now."

❌ SEO texts without edits — AI will write SEO text, but it will be boring. Your job is to make it interesting.

Try it yourself

Write a topic for a post, article or letter - AI will generate 3 options in different tones.

AI tutor · Text generation

AI based on course materials

AI answers are free, but limited by the overall site limit. If the limit is reached, come back later: repeated clicks will not speed up the response.

Scenario:

Challenge: prompt to change tone

Write a prompt that will turn dry stationery into living text. The AI will evaluate using the criteria below.

Challenge AI will check the prompt

AI based on course materials

Task: We need a prompt that will rewrite the official message “We are notifying you about the start of sales of a new tariff” into a live post for the brand’s Telegram channel.

The prompt will be evaluated according to the criteria

•The source material or its essence is indicated
•The desired tone is set (lively, friendly, etc.)
•Specified site or audience
•There is a requirement for volume or format

AI answers are free, but limited by the overall site limit. If the limit is reached, come back later: repeated clicks will not speed up the response.

Prompt template

Post generation

Write [number] of post options for [Telegram / Instagram / VK] about [topic].

For each option, please indicate:
1. Heading / first line (hook)
2. Main text (up to N characters)
3. Call to action

Tone: [confident / cocky / expert / friendly / ironic].
Goal: [engage / sell / inform].
Target Audience: [describe].

Output structure:
Option 1 - [tone] - [text]
Option 2 - [tone] - [text]
Option 3 - [tone] - [text]

Check

Test yourself

0 / 3

What does AI do best when working with text?

How to get NON-template text?

What is the role of a person when working with AI text?

03 / 06

Prompt engineering

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What neural networks can do and how to set a task

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