#Zen
All blog materials tagged with "Zen" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Zen indexing in Yandex 2026: when a channel gets into search and what affects it
The Yandex robot indexes Zen's publications itself, no application is needed. I analyze how long it takes for articles to get into search, how to check the fact of indexing by the site: operator, why the Webmaster does not help the channel (this is directly written in the site’s help) and how to separate search traffic from the feed through Metrica.
Monetization of Zen 2026: the real threshold, what they pay for and how much can be withdrawn
Current conditions according to the official certificate: threshold of 30 hours of viewing from subscribers in 30 days, payment for reading time, text formats only. I count how many views this is, explain why CPM tables for niches from the Internet were invented, and analyze the withdrawal of money with taxes.
Yandex Zen 2026: recommendation algorithm, SEO traffic and channel monetization
Zen in 2026 is not a content dump, but a 45M+ MAU platform with a three-wave algorithm and SEO indexing in Yandex in 48 hours. Analysis: how the recommendation algorithm works, which formats Zen promotes and which it buries, CPM of monetization by niche (80-200 ₽/1K reads) and 5 typical mistakes of new channels.
SMM strategy in Russia 2026: VK, Telegram, Zen - three platforms, three different tactics
Instagram is dead for the Russian audience. SMM 2026 = VK + Telegram + Zen. Each platform has a different ICP, a different content cycle, different metrics. A complete strategy with the distribution of budget and content across platforms, taking into account the specifics of 2026.