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#Yandex Metrica

All blog materials tagged with "Yandex Metrica" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.

Webvisor: how to read posts without spending a week on it
PerformanceSeptember 5, 20269 min

Webvisor: how to read posts without spending a week on it

The web viewer shows what a person did on the page, but you can’t look at it in a row - you’ll drown. I’ll figure out how to select records in segments, which five scenarios give the most conclusions, and how records distinguish bots from people.

Looker Studio for marketers in 2026: dashboards from Y.Metrica, Y.Direct and VK Ads for free
PerformanceJanuary 14, 202612 min

Looker Studio for marketers in 2026: dashboards from Y.Metrica, Y.Direct and VK Ads for free

Looker Studio combines Ya.Metrika, Ya.Direct and VK Ads in one free dashboard. Analysis: how to connect Russian data sources, configure Blended Data for end-to-end CPL across channels, automatically send reports to clients on a schedule and not overload the dashboard with unnecessary widgets.