#Yandex Direct
All blog materials tagged with "Yandex Direct" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
Direct Commander: massive operations, which is why it is needed
Commander is needed where the interface can no longer cope: editing hundreds of ads, moving campaigns, mass replacement of links and tags. I’ll look at five operations for which it’s worth mastering, and the rules that will protect you from spoiling your campaigns.
Yandex Audiences: segments, look-alikes and why they don’t work
I’ll look at what segments can be collected in Yandex Audiences, what is the minimum size needed, how to build similar audiences, and three reasons why a segment refuses to gain coverage or brings in untargeted traffic.
Feed for Yandex Direct 2026: required elements, categoryId and validation errors
Product campaigns are driven by the quality of the feed, not the campaign setup. Based on the official information, I’m reviewing the required elements of an offer, the categoryId role, two levels of segmentation, and errors that cause offers to silently drop out.
CPC in Yandex Direct 2026: why clicks become more expensive and how to distinguish the market from your mistakes
In most offices, the increase in average CPC turns out to be a consequence of their own actions, and not of changes in the auction. I’ll look at four reasons for price increases, levels by niche, the effect of Google Ads leaving and the procedure for checking your dynamics.
Yandex.Direct for an online store: product campaigns, smart banners and feed 2026
How to set up product campaigns and smart banners in Yandex.Direct in 2026: feed structure, auto-targeting, bids and real cases with CPO from 180 to 600 rubles in different niches of online stores.
Yandex.Direct in 2026: step-by-step guide to neural network campaigns
Neural network campaigns in Ya.Direct replaced classic ones in 2024–2025. But they are stupid in a narrow niche and waste the budget in the first week. Full guide: setting up the Wizard, manual campaigns, audience selection, RSA, errors. With a table of recommendations for niches.
Yandex.Direct 2026 Campaign Master: when it works, when it doesn’t, and how to prepare it correctly
The Campaign Wizard is not a “simple version of Direct”. This is an automated tool with different optimization logic. Analysis: how it learns, when to use it instead of manual campaigns, which niches are suitable, how to read analytics and what mistakes of beginners kill the results.