#Ya.Direct
All blog materials tagged with "Ya.Direct" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
CRM marketing 2026: amoCRM/Bitrix24 + Ya.Direct - end-to-end analytics and retention
Linking marketing with CRM - basic minimum for business from 300K ₽/month. UTM to the form → ClientID to the card → offline conversions to Ya.Metrika → optimization of Ya.Direct for real revenue. With analysis of 6 retention segments and 5 typical errors.
Yandex.Direct vs Google Ads in 2026 for the Russian market: when which one, CPC/CPL benchmarks, budget migration
Google Ads from Russia is not available directly from 2022. Ya.Direct took 80%+ of the market, but does not cover all tasks. When is which account, how do auctions differ, CPC/CPL/ROAS benchmarks for 6 niches, step-by-step budget migration. With experience 124M ₽ turnover through Ya.Direct.
Yandex.Direct in 2026: step-by-step guide to neural network campaigns
Neural network campaigns in Ya.Direct replaced classic ones in 2024–2025. But they are stupid in a narrow niche and waste the budget in the first week. Full guide: setting up the Wizard, manual campaigns, audience selection, RSA, errors. With a table of recommendations for niches.
Ya.Direct vs VK Ads vs Telegram Ads in 2026: comparison of CPL for 6 niches
I work with performance budgets from 1M ₽/month in all three advertising offices. Real CPL in 6 niches: gaming, e-com, MedTech, fintech, EdTech, B2B SaaS. Indicating where which office wins and in what ways.
Performance in Russia in 2026: what remains of Google Ads, what grew out of VK
I work with performance budgets from 1M ₽/month - without Google Ads at all. What replaced, what broke, and why VK Ads is better now than in 2021. With CPL table by niche.
What do I do when a performance campaign doesn’t work: 6-step checklist
Once every two weeks something breaks in one of my campaigns. CPL jumps 3 times, conversions drop, budget is burning. Over the course of 9 years, I have developed a 6-step diagnostic algorithm that reduces “doesn’t work” to a specific reason in 90 minutes.