#VK Clips
All blog materials tagged with "VK Clips" Cases, analyzes and practical guides from Daniil Pustovalov - Digital Marketing Lead.
VK Clips 2026: CTR standards, coverage and what really attracts impressions
Clips are the only VK format that provides impressions beyond subscribers. I analyze what numbers are considered the norm, how CTR in Clips differs from CTR in the feed, what happens in the first three seconds and why screening is more important than likes.
Video marketing 2026: Reels, VK Clips and YouTube Shorts - what to shoot and how to calculate the result
Comparison of video platforms for Russian business: coverage, CPM, formats. What to shoot in 20 minutes without a studio, how to calculate viewability and ERR. Niche benchmarks.
VK Clips for marketing in 2026: a format that replaced Instagram Reels in Russia
VK Clips has gone from a “copy of Reels” to an independent ecosystem with 30M+ MAU. Real coverage is 100K–1M per video, the algorithms are more stable than the old ones. A guide to creating, promoting and monetizing Clips for a marketer.